Senior Partner Marketing Manager

Tekmetric
Anywhere
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Strategic thinking","Cross-functional collaboration","Analytical skills","Written and verbal communication","Ownership"]

Own co-marketing strategy and execution for Tekmetric’s Strategic Alliances, turning alliance agreements into pipeline and brand leverage. Build partner go-to-market plans, lead co-branded campaigns and in-field amplification, manage partner-influenced pipeline metrics, and maintain a partner marketing calendar. Collaborate closely with Business Development, Brand, Field Marketing, Product, and Sales to align priorities, enable external partner teams, and report on both activity and outcome performance.

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FursaFursa
Tekmetric
Tekmetric
1 month ago

Senior Partner Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own co-marketing strategy and execution for Tekmetric’s Strategic Alliances, turning alliance agreements into pipeline and brand leverage. Build partner go-to-market plans, lead co-branded campaigns and in-field amplification, manage partner-influenced pipeline metrics, and maintain a partner marketing calendar. Collaborate closely with Business Development, Brand, Field Marketing, Product, and Sales to align priorities, enable external partner teams, and report on both activity and outcome performance.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the ongoing partner marketing strategy for Strategic Alliances, expanding from existing to new partners as programs mature.
  • •Develop joint go-to-market plans and co-marketing briefs (messaging, audience segmentation, channel mix, success metrics) for each active alliance.
  • •Lead co-marketing activation with partners, including co-branded campaigns, joint email/content programs, partner landing pages, event sponsorships, and in-field amplification.
  • •Serve as the day-to-day marketing counterpart to Business Development, ensuring marketing activation keeps pace with alliance relationships.
  • •Manage and report on partner-influenced pipeline metrics and build/maintain a partner marketing calendar aligned to partner moments and product/field windows.

Pay and Benefits

Perks:Remote WorkPaid LeaveHealth InsuranceDentalVision401kHome OfficeParental LeaveWellness Stipend

Key Requirements

  • •6–10+ years of experience in partner marketing, alliance marketing, or channel marketing, preferably in B2B SaaS or a technology-adjacent industry.
  • •Proven track record building and executing co-marketing programs with external partners, including joint campaigns and shared pipeline goals.
  • •Strong strategic thinking to translate partner and pillar frameworks into quarterly marketing plans with clear priorities and tradeoffs.
  • •Excellent cross-functional collaboration with BD, Sales, Brand, Field Marketing, and Product to drive aligned outcomes.
  • •Analytical skills to build pipeline attribution models, track partner-influenced revenue, and communicate performance to leadership.
Experience:6+ yearsB2B SaaSTechnology-adjacentPartner marketingAlliance marketingChannel marketing
Skills:Strategic thinkingCross-functional collaborationAnalytical skillsWritten and verbal communicationOwnership
Languages:English
Tech Stack:HubSpotSalesforceCRMMarketing automation

Company Brief

Tekmetric
Provides cloud-based shop management software for automotive repair businesses, offering workflow management, estimating, parts and inventory, customer communications, integrations, and analytics to streamline operations and improve shop efficiency.
Industry: Automotive
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Lehi, United States
Founded: 2016
WebsiteLinkedIn