Vice President, Consumer Brand, Sports - Burson

Burson
Los Angeles, San Francisco
Workplace: HybridFull timeUSD 75,000 - 180,000 annuallyFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Strategic communication","Leadership","Media relationship building","Executive presentation","Storytelling","Reputation management","Client counseling","Prioritization","Judgment"]

Lead integrated earned media and brand communications programs for a portfolio of sports and consumer brand clients. Serve as a senior strategic advisor on media strategy, reputation management, athlete partnerships, sponsorship activations, and storytelling across traditional, digital, social, and emerging channels. Manage and mentor account teams, coordinate cross-discipline execution, and represent Burson as a subject matter expert while driving business development through new pitches and account expansion.

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Burson
Burson
2 days ago

Vice President, Consumer Brand, Sports - Burson

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Job Summary

Lead integrated earned media and brand communications programs for a portfolio of sports and consumer brand clients. Serve as a senior strategic advisor on media strategy, reputation management, athlete partnerships, sponsorship activations, and storytelling across traditional, digital, social, and emerging channels. Manage and mentor account teams, coordinate cross-discipline execution, and represent Burson as a subject matter expert while driving business development through new pitches and account expansion.
Location: Los Angeles, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute integrated earned media and communications programs for sports and consumer brand clients.
  • •Advise clients on media strategy, reputation management, athlete partnerships, sponsorship activations, and brand storytelling.
  • •Lead earned media strategy and execution to drive coverage and measurable business outcomes across traditional, digital, social, and emerging channels.
  • •Plan and lead athlete activations, press trips, media tours, product launches, experiential activations, and sporting event communications.
  • •Manage and mentor account teams, collaborate across agency disciplines, and contribute to growth through business development and new business opportunities.

Pay and Benefits

Salary: USD 75,000 - 180,000 annually

Key Requirements

  • •10+ years of experience in sports communications, consumer brand marketing, earned media, public relations, or integrated communications, preferably in an agency environment.
  • •Deep understanding of the consumer sports landscape, including major leagues, teams, athletes, media ecosystems, sponsorship trends, and fan engagement strategies.
  • •Proven relationships with leading sports, consumer, lifestyle, business, and entertainment media outlets, publishers, and journalists.
  • •Demonstrated success developing and executing integrated earned media campaigns that generate impactful, measurable results.
  • •Significant experience planning and executing press trips, media events, product launches, experiential activations, and large-scale event communications programs.
Experience:10+ yearsSports communicationsConsumer brand marketingEarned mediaPublic relationsIntegrated communicationsAgency environmentAthlete marketingSponsorship activationExperiential eventsMedia relations
Skills:Strategic communicationLeadershipMedia relationship buildingExecutive presentationStorytellingReputation managementClient counselingPrioritizationJudgment
Languages:English

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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