Performance Marketing Lead

Sporty Group
EMEA
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Data-driven decision making","Project management","Cross-functional collaboration","Executive communication"]

Own the performance marketing strategy for African markets, setting the regional growth vision, investment allocation, and long-term scaling roadmap. Lead paid acquisition and oversee performance across channels including Google, Meta, TikTok, programmatic, affiliates, and mobile DSPs. Partner with brand, media, product, analytics, and creative leaders to align media investment with business priorities, translate performance data into strategic narratives, and advise executives with forward-looking insights.

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FursaFursa
Sporty Group
Sporty Group
4 months ago

Performance Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the performance marketing strategy for African markets, setting the regional growth vision, investment allocation, and long-term scaling roadmap. Lead paid acquisition and oversee performance across channels including Google, Meta, TikTok, programmatic, affiliates, and mobile DSPs. Partner with brand, media, product, analytics, and creative leaders to align media investment with business priorities, translate performance data into strategic narratives, and advise executives with forward-looking insights.
Location: EMEA
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the regional growth strategy for African markets, including market prioritisation, channel philosophy, investment allocation, and scaling roadmap.
  • •Set strategic direction for paid acquisition by providing senior oversight across performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs).
  • •Shape brand presence at scale through above-the-line, OOH, and large-scale media partnerships to build coherent identity across performance and brand channels.
  • •Drive market intelligence by assessing market dynamics, competitive positioning, and user behaviour to identify and prioritise growth levers.
  • •Advise executive leadership with clear reporting, forward-looking insights, and strategic recommendations based on performance data and analytics.

Key Requirements

  • •5+ years of experience in performance marketing or user acquisition.
  • •Strong expertise with major performance marketing platforms.
  • •Advanced analytical mindset with the ability to turn data into decisions.
  • •Solid understanding of digital marketing fundamentals including paid media, funnels, and attribution.
  • •Excellent project management skills with the ability to meet deadlines in a fast-paced environment.
Experience:5+ years
Skills:Strategic thinkingData-driven decision makingProject managementCross-functional collaborationExecutive communication
Languages:EnglishFrenchPortuguese
Tech Stack:Google AdsMeta Ads ManagerTikTok AdsProgrammatic platformsMobile DSPsAffiliatesGoogle AnalyticsAppsFlyerAdjustSingularKochavaMetabaseTableauPower BI

Company Brief

Sporty Group
Operates an online retail platform offering sports apparel, equipment, and accessories across multiple sports categories, targeting consumers and amateur athletes with a range of brands and direct-to-consumer products.
Industry: E-commerce
Website