Illy

2 weeks ago

Digital Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Lead global performance marketing strategies to drive e-commerce growth through customer acquisition, conversion, and revenue generation. Coordinate international media agencies, optimize digital investments, and strengthen brand visibility across paid and organic channels. Manage media spend and monitor market performance using KPIs such as acquisition, conversion, qualified traffic, revenue, and ROAS. Produce global reporting, run continuous analysis for improvement, and align SEO/GEO efforts with digital content and analytics teams.

Location: Milan

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and implement global performance marketing strategies to support e-commerce growth goals.
•Coordinate global media agencies for planning, activation, and optimization of campaigns.
•Manage media investments and monitor performance across different markets.
•Optimize campaigns based on acquisition, conversion, qualified traffic, revenue, and ROAS KPIs.
•Coordinate SEO and GEO activities with media and content strategies and support brand organic visibility.

Pay and Benefits

Salary: EUR 50,000 - 60,000 annually

Key Requirements

•Consolidated experience in Performance Marketing or Digital Marketing within structured international contexts.
•Strong knowledge of digital advertising platforms and web analytics tools.
•Experience managing media investments and coordinating external media agencies.
•Knowledge of performance marketing KPIs and the optimization logic for digital campaigns.
•Familiarity with SEO and new AI-driven search and visibility paradigms.

Experience:Performance marketingDigital marketingE-commerceFMCGConsumer-orientedInternational markets

Education:Master's

Skills:Data analysisPerformance measurementCross-functional project managementStakeholder coordinationOptimization mindset

Languages:English

Tech Stack:Performance MarketingDigital advertising platformsWeb analyticsKPIROASSEOGEOMedia campaignsDigital reportingAI-driven search

Company Brief

Illy

Illy is an Italian coffee company that produces and sells premium espresso, roasted coffee beans, and coffee machines for consumers and professional channels worldwide, emphasizing quality, sustainability, and design.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Trieste, Italy

Founded: 1933

Website

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Illy

2 weeks ago

Digital Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Milan

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and implement global performance marketing strategies to support e-commerce growth goals.
•Coordinate global media agencies for planning, activation, and optimization of campaigns.
•Manage media investments and monitor performance across different markets.
•Optimize campaigns based on acquisition, conversion, qualified traffic, revenue, and ROAS KPIs.
•Coordinate SEO and GEO activities with media and content strategies and support brand organic visibility.

Pay and Benefits

Salary: EUR 50,000 - 60,000 annually

Key Requirements

•Consolidated experience in Performance Marketing or Digital Marketing within structured international contexts.
•Strong knowledge of digital advertising platforms and web analytics tools.
•Experience managing media investments and coordinating external media agencies.
•Knowledge of performance marketing KPIs and the optimization logic for digital campaigns.
•Familiarity with SEO and new AI-driven search and visibility paradigms.

Experience:Performance marketingDigital marketingE-commerceFMCGConsumer-orientedInternational markets

Education:Master's

Skills:Data analysisPerformance measurementCross-functional project managementStakeholder coordinationOptimization mindset

Languages:English

Tech Stack:Performance MarketingDigital advertising platformsWeb analyticsKPIROASSEOGEOMedia campaignsDigital reportingAI-driven search

Company Brief

Illy

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Trieste, Italy

Founded: 1933

Website