Assistant Manager, Loyalty Marketing (Singapore, SG)

Sephora
Singapore
Full timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Communication","Collaboration","Project management","Stakeholder management"]

Own the day-to-day performance of a regional loyalty program by planning, executing, and optimizing customer campaigns across Southeast Asia and Oceania. Drive member recruitment, retention, reactivation, and lifecycle growth through loyalty mechanics, renewal perks, up-tiering, and milestone-based engagement journeys. Partner with cross-functional stakeholders and technology/operations teams to ensure accurate campaign delivery and improved member experiences using measurable performance insights.

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FursaFursa
Sephora
Sephora
9 hours ago

Assistant Manager, Loyalty Marketing (Singapore, SG)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own the day-to-day performance of a regional loyalty program by planning, executing, and optimizing customer campaigns across Southeast Asia and Oceania. Drive member recruitment, retention, reactivation, and lifecycle growth through loyalty mechanics, renewal perks, up-tiering, and milestone-based engagement journeys. Partner with cross-functional stakeholders and technology/operations teams to ensure accurate campaign delivery and improved member experiences using measurable performance insights.
Location: Singapore
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Manage the day-to-day operations and sustenance of the loyalty program to deliver business-as-usual initiatives accurately and on time.
  • •Plan and execute loyalty campaigns to drive member acquisition, retention, reactivation, and engagement.
  • •Develop and implement annual membership renewal perks to strengthen retention and loyalty value propositions.
  • •Drive up-tiering initiatives and loyalty mechanics to increase member lifecycle value and purchase frequency.
  • •Monitor and analyze campaign performance metrics and partner with technology/operations to support loyalty customer journeys and program touchpoints.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • •5–7 years of experience in loyalty, CRM, lifecycle marketing, campaign management, or a related function.
  • •Proven experience managing customer campaigns across multiple channels and customer segments.
  • •Strong understanding of loyalty program mechanics, customer retention strategies, and member lifecycle management.
  • •Comfort with data and performance metrics to evaluate effectiveness and make recommendations.
Experience:CRMCustomer lifecycle marketingLoyalty marketingRetailBeautyE-commerceConsumer-facing
Education:Bachelor's in Marketing, Business, Communications, or a related field
Skills:CommunicationCollaborationProject managementStakeholder management

Company Brief

Sephora
Global retailer of cosmetics, skincare, fragrance and beauty accessories operating physical stores and e-commerce. Sephora offers multi-brand product assortments, in-store services, and digital experiences and is a subsidiary of LVMH.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 1969
WebsiteLinkedIn