Instacart

1 month ago

Director, Enterprise Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Lead go-to-market strategy and messaging for enterprise SaaS platforms, coordinating product, commercial, and marketing functions. Build a unified playbook adopted by product, business development, and customer success; drive multi-channel campaigns, thought leadership, and market presence to win deals and accelerate adoption. Lead a four-person product marketing team and work cross-functionally to scale Instacart’s B2B enterprise business globally.

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop and own a unified go-to-market strategy and playbook for the enterprise platform, aligned with Product, BD, and Customer Success.
•Create and execute differentiated market presence through thought leadership, multi-channel campaigns, and industry authority to win enterprise deals.
•Build and lead a high-performing product marketing team (4 direct reports) integrated into the commercial organization with clear priorities.
•Drive a sales pipeline by orchestrating awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships.
•Develop regional strategies to enable global market entry and expansion beyond current markets.

Key Requirements

•10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines
•People management experience, with a track record of growing and developing marketing teams
•Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation
•Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite
•Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials

Experience:10+ yearsSaaSEnterpriseB2B

Skills:LeadershipCommunicationStrategic thinkingCollaborationInfluencing

Languages:English

Tech Stack:Google SlidesMarketing analytics

Company Brief

Instacart

Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Instacart

1 month ago

Director, Enterprise Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop and own a unified go-to-market strategy and playbook for the enterprise platform, aligned with Product, BD, and Customer Success.
•Create and execute differentiated market presence through thought leadership, multi-channel campaigns, and industry authority to win enterprise deals.
•Build and lead a high-performing product marketing team (4 direct reports) integrated into the commercial organization with clear priorities.
•Drive a sales pipeline by orchestrating awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships.
•Develop regional strategies to enable global market entry and expansion beyond current markets.

Key Requirements

•10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines
•People management experience, with a track record of growing and developing marketing teams
•Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation
•Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite
•Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials

Experience:10+ yearsSaaSEnterpriseB2B

Skills:LeadershipCommunicationStrategic thinkingCollaborationInfluencing

Languages:English

Tech Stack:Google SlidesMarketing analytics

Company Brief

Instacart

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn