Director, Enterprise Product Marketing

Instacart
Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Communication","Strategic thinking","Collaboration","Influencing"]

Lead go-to-market strategy and messaging for enterprise SaaS platforms, coordinating product, commercial, and marketing functions. Build a unified playbook adopted by product, business development, and customer success; drive multi-channel campaigns, thought leadership, and market presence to win deals and accelerate adoption. Lead a four-person product marketing team and work cross-functionally to scale Instacart’s B2B enterprise business globally.

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FursaFursa
Instacart
Instacart
2 months ago

Director, Enterprise Product Marketing

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead go-to-market strategy and messaging for enterprise SaaS platforms, coordinating product, commercial, and marketing functions. Build a unified playbook adopted by product, business development, and customer success; drive multi-channel campaigns, thought leadership, and market presence to win deals and accelerate adoption. Lead a four-person product marketing team and work cross-functionally to scale Instacart’s B2B enterprise business globally.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and own a unified go-to-market strategy and playbook for the enterprise platform, aligned with Product, BD, and Customer Success.
  • •Create and execute differentiated market presence through thought leadership, multi-channel campaigns, and industry authority to win enterprise deals.
  • •Build and lead a high-performing product marketing team (4 direct reports) integrated into the commercial organization with clear priorities.
  • •Drive a sales pipeline by orchestrating awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships.
  • •Develop regional strategies to enable global market entry and expansion beyond current markets.

Key Requirements

  • •10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines
  • •People management experience, with a track record of growing and developing marketing teams
  • •Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation
  • •Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite
  • •Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials
Experience:10+ yearsSaaSEnterpriseB2B
Skills:LeadershipCommunicationStrategic thinkingCollaborationInfluencing
Languages:English
Tech Stack:Google SlidesMarketing analytics

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn