Senior Lead Copywriter, Apparel

On Holding
London, Zurich
Full timeFunction: Content & Editorial (Writing/Editing)Skills: ["Creative leadership","Storytelling","Creative excellence","Stakeholder management","Presenting ideas"]

Craft industry-leading copy and concepts for global campaigns across channels, partnering with Creative Directors and Art Directors to deliver big ideas from strategy through production and final rollout. Lead creative across sports categories while upholding and evolving On’s distinctive voice. Present ideas confidently using deep sports insights and cultural trends, manage multiple high-priority campaigns, and exemplify creative leadership that inspires your team and strengthens company culture.

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FursaFursa
On Holding
On Holding
4 days ago

Senior Lead Copywriter, Apparel

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Job Summary

Craft industry-leading copy and concepts for global campaigns across channels, partnering with Creative Directors and Art Directors to deliver big ideas from strategy through production and final rollout. Lead creative across sports categories while upholding and evolving On’s distinctive voice. Present ideas confidently using deep sports insights and cultural trends, manage multiple high-priority campaigns, and exemplify creative leadership that inspires your team and strengthens company culture.
Location: London, Zurich
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Sr. Manager level

Key Responsibilities

  • •Partner with Art Directors to concept and execute innovative campaigns across all channels.
  • •Present creative ideas confidently using strategy, sports insights, and cultural trends.
  • •Deliver concepts for films, OOH, and 360 campaigns with strong craft on ambitious timelines.
  • •Uphold and evolve On’s distinctive voice while leading creative across diverse sports categories.
  • •Manage multiple high-priority campaigns simultaneously and exemplify leadership in creative and culture.

Key Requirements

  • •Be an experienced copywriter who champions big ideas on global ATL advertising and/or marketing campaigns, ideally with a fashion focus (brand side or agency).
  • •Build a strong portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
  • •Demonstrate deep understanding of sports culture and performance storytelling to create emotionally resonant campaigns across athletic categories.
  • •Understand global digital user journeys and how to leverage touchpoints across the consumer journey to drive meaningful action.
  • •Show leadership experience: lead and inspire others, identify underlying issues and root causes, and proactively propose solutions.
Experience:Sports culturePerformance storytellingFashionAdvertising campaignsATL advertisingOOH
Skills:Creative leadershipStorytellingCreative excellenceStakeholder managementPresenting ideas
Languages:English

Company Brief

On Holding
Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 2010
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn