Senior CRM Specialist

Fever Up
Melbourne, Sydney
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 2-3 yearsSkills: ["Analytical","Data-driven","Organized","Proactive","Communication"]

Own and execute CRM and customer engagement initiatives across channels, with a focus on email, push notifications, and in-app messaging. Manage customer data activation to build an end-to-end CRM strategy, refine multi-channel communications, and develop retention approaches. Support CRM planning for lifecycle and segmentation, define success metrics, and lead weekly/monthly reporting and deep-dive analysis to improve customer experience and performance.

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FursaFursa
Fever Up
Fever Up
2 months ago

Senior CRM Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own and execute CRM and customer engagement initiatives across channels, with a focus on email, push notifications, and in-app messaging. Manage customer data activation to build an end-to-end CRM strategy, refine multi-channel communications, and develop retention approaches. Support CRM planning for lifecycle and segmentation, define success metrics, and lead weekly/monthly reporting and deep-dive analysis to improve customer experience and performance.
Location: Melbourne, Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Manage activation of customer data to develop and execute end-to-end CRM strategy and communications plan.
  • •Continuously refine multi-channel communications and develop retention strategies using CRM best practices.
  • •Support the CRM Manager with customer lifecycle definitions and contact strategies across customer touchpoints.
  • •Define and track campaign success metrics; lead weekly/monthly reporting and ad hoc deep dives.
  • •Support targeting by defining key client segments to improve CRM program effectiveness.

Pay and Benefits

Perks:Event DiscountSuperannuationHealth InsuranceClasspass MembershipLanguage Lessons

Key Requirements

  • •2-3 years minimum experience in digital marketing and CRM within mobile and web environments.
  • •Experience with Salesforce Marketing Cloud.
  • •Experience with ESPs (Mailchimp, Sendgrid, etc.).
  • •Proficiency in HTML.
  • •Ability to develop and optimise CRM flows to drive revenue.
Experience:2-3 years
Skills:AnalyticalData-drivenOrganizedProactiveCommunication
Languages:EnglishSpanish
Tech Stack:Salesforce Marketing CloudMailchimpSendgridHTMLA/B testingDynamic templates

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn