Industry Marketing Manager, Medtech & Life Sciences

Commerce Tools
Durham, Boston
Workplace: HybridFull timeUSD 102,000 - 128,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Analytical mindset","Independent work","Cross-functional partnership","Research","Multi-tasking"]

Own and execute the demand generation strategy for Medtech & Life Sciences, becoming a domain expert on buyer personas, industry trends, and regulated purchasing dynamics. Partner with Product Marketing, Sales, and ABM/BDR teams to design multi-channel campaigns across digital advertising, email nurture, content syndication, ABM plays, and industry events. Drive pipeline impact by targeting accounts, managing budgets/programs end-to-end, and continuously testing and optimizing performance.

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FursaFursa
Commerce Tools
Commerce Tools
1 month ago

Industry Marketing Manager, Medtech & Life Sciences

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Last checked: 3 hours agoStatus: Live

Job Summary

Own and execute the demand generation strategy for Medtech & Life Sciences, becoming a domain expert on buyer personas, industry trends, and regulated purchasing dynamics. Partner with Product Marketing, Sales, and ABM/BDR teams to design multi-channel campaigns across digital advertising, email nurture, content syndication, ABM plays, and industry events. Drive pipeline impact by targeting accounts, managing budgets/programs end-to-end, and continuously testing and optimizing performance.
Location: Durham, Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop expertise in the Medtech & Life Sciences commerce landscape, including buyer personas and industry trends.
  • •Identify and prioritize Medtech & Life Sciences sub-verticals and map the information ecosystem (publications, communities, events, analysts, influencers).
  • •Own the demand generation plan and run multi-channel campaigns tailored to the buyer journey across digital advertising, email nurture, content syndication, ABM plays, and industry events.
  • •Define target account segments with Sales and ABM teams, aligned to named accounts, buying signals, and pipeline goals in long enterprise sales cycles.
  • •Own pipeline targets and manage budgets/programs end-to-end from brief through execution and reporting, optimizing based on performance data.

Pay and Benefits

Salary: USD 102,000 - 128,000 annually
Perks:Health InsuranceLearning BudgetParental LeaveEquity

Key Requirements

  • •8-10 years of B2B demand generation experience with exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors.
  • •Demonstrated track record building and executing campaigns that drive measurable pipeline and revenue influence, including sustained nurture for regulated sales cycles.
  • •Experience across digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
  • •Strong ability to quickly learn a new industry using research to find the right channels and adapt messaging for compliance-sensitive environments.
  • •Comfort working with Product Marketing and using data from a CRM and marketing automation platform to make decisions.
Experience:8-10 yearsB2B demand generationMedtechLife SciencesPharmaceuticalsMedical devicesBiotechHealthcareRegulated industries
Skills:Analytical mindsetIndependent workCross-functional partnershipResearchMulti-tasking
Languages:English
Tech Stack:CRMMarketing automation platformEmail nurtureDigital advertisingContent syndicationABMIndustry events

Company Brief

Commerce Tools
Provides a frontend-as-a-service platform for headless commerce, enabling teams to build, deploy, and manage composable storefronts. Integrates with commercetools and other backend services to deliver omnichannel customer experiences.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Berlin, Germany
WebsiteLinkedIn