ABM/Enterprise Demand Manager

Cognition
San Francisco
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 7+ yearsSkills: ["Analytical thinking","Cross-functional collaboration","Campaign orchestration","Builder mindset","Data-driven optimization"]

Own Cognition’s enterprise demand engine by building vertical and major-account strategies that turn market opportunities into coordinated, qualified pipeline. Lead integrated campaigns across paid, web, field, sales, RevOps, and customer proof, while orchestrating cross-functional teams around shared hypotheses and outcomes. Run continuous testing to improve targeting, messaging, offers, and channel mix, and transform winning motions into repeatable enterprise playbooks.

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FursaFursa
Cognition
Cognition
22 hours ago

ABM/Enterprise Demand Manager

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Last checked: 13 hours agoStatus: Live

Job Summary

Own Cognition’s enterprise demand engine by building vertical and major-account strategies that turn market opportunities into coordinated, qualified pipeline. Lead integrated campaigns across paid, web, field, sales, RevOps, and customer proof, while orchestrating cross-functional teams around shared hypotheses and outcomes. Run continuous testing to improve targeting, messaging, offers, and channel mix, and transform winning motions into repeatable enterprise playbooks.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Director level

Key Responsibilities

  • •Build Cognition’s enterprise demand strategy by identifying and prioritizing verticals, major strategic accounts, ICP, buying committees, intent signals, and enterprise buying journeys.
  • •Create repeatable vertical and major-account demand programs, including bespoke 1:1 programs and 1:few clusters, and turn wins into scalable playbooks.
  • •Own and run an integrated portfolio of enterprise campaigns across 1:1, 1:few, and 1:many strategies using paid, web, content, field, direct outreach, and customer proof.
  • •Orchestrate cross-functional teams (Product Marketing, Paid, Web & CRO, Field Marketing, Sales, RevOps) to align on hypotheses, messaging, measurement, and business outcomes.
  • •Lead a high-velocity testing program and continuously optimize targeting, messages, offers, channels, and success criteria to increase qualified pipeline impact.

Key Requirements

  • •7+ years of experience in enterprise B2B demand generation, ABM, integrated campaigns, growth marketing, or GTM.
  • •Track record of building campaigns that generated meaningful enterprise pipeline.
  • •Experience developing and executing vertical-specific GTM programs.
  • •Experience building 1:1 programs for major strategic accounts, plus 1:few and 1:many motions.
  • •Deep understanding of complex B2B buying committees and enterprise sales cycles, with strong analytical ability to measure performance by account, vertical, and pipeline.
Experience:7+ yearsEnterprise B2BABMIntegrated campaignsGTMGrowth marketing
Skills:Analytical thinkingCross-functional collaborationCampaign orchestrationBuilder mindsetData-driven optimization
Tech Stack:AI

Company Brief

Cognition
Builds Devin, an autonomous AI software engineer and AI-native developer tools (Windsurf, DeepWiki) to automate software engineering workflows for enterprise customers.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Revenue: USD 50M to 100M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2023
Glassdoor
Glassdoor: 4.7
WebsiteLinkedInGlassdoor