Product Marketing Lead

Nivoda
Amsterdam
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Writing","Storytelling","Strategic thinking","Cross-functional collaboration","Customer research","Data-informed decision making"]

Own positioning and messaging for Nivoda’s B2B diamond marketplace, defining the target jeweller audience and the narrative across products and core pages. Lead go-to-market for new product launches, coordinate cross-functionally, and strengthen competitive intelligence. Build sales enablement (decks, one-pagers, talk tracks) and translate customer truth through research, win/loss, and ongoing messaging optimization, including data-informed experimentation and AI tooling.

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Nivoda
Nivoda
4 days ago

Product Marketing Lead

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Last checked: 12 hours agoStatus: Live

Job Summary

Own positioning and messaging for Nivoda’s B2B diamond marketplace, defining the target jeweller audience and the narrative across products and core pages. Lead go-to-market for new product launches, coordinate cross-functionally, and strengthen competitive intelligence. Build sales enablement (decks, one-pagers, talk tracks) and translate customer truth through research, win/loss, and ongoing messaging optimization, including data-informed experimentation and AI tooling.
Location: Amsterdam
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own Nivoda’s positioning and messaging, defining the audience, problems solved, and words used as the business evolves.
  • •Lead go-to-market for product launches, shaping the narrative and coordinating across teams so launches land with the right jewellers.
  • •Build competitive intelligence by understanding alternatives jewellers consider and developing winning arguments for the team.
  • •Create sales enablement to support consistent storytelling across sales conversations (one-pagers, decks, and talk tracks).
  • •Partner with product and growth on messaging and pricing/packaging story, feeding tested messaging into demand gen and content.

Pay and Benefits

Perks:Remote WorkPaid LeaveLearning BudgetFlexible Working

Key Requirements

  • •5+ years in product marketing, ideally at a B2B or marketplace company, with proven positioning and launch impact.
  • •Experience as a hands-on builder who writes messaging, runs launches, and ships enablement materials.
  • •Exceptional writing and storytelling skills; ability to make complex ideas simple, sharp, and persuasive.
  • •Strategic expertise in positioning (market/segment/wedge) with the ability to defend decisions.
  • •Comfort with data and customer research, using evidence to guide messaging and strategy.
Experience:5+ yearsB2BMarketplaceCustomer researchWin/lossDemand generationSales enablement
Skills:WritingStorytellingStrategic thinkingCross-functional collaborationCustomer researchData-informed decision making
Languages:English
Tech Stack:AI

Company Brief

Nivoda
Nivoda is a B2B digital marketplace and supply‑chain platform for natural and lab‑grown diamonds, enabling jewellers and suppliers to source, reserve, track and manage inventory globally.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: London, United Kingdom
Founded: 2017
Glassdoor
Glassdoor: 3.4
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