SmartAsset

1 month ago

Senior Marketing Operations Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Senior Marketing Operations Manager at SmartAsset responsible for optimizing the lead-to-revenue lifecycle, defining and tracking key demand-generation KPIs, owning the marketing tech stack operations to drive MQL volume, and strengthening Marketing–Sales alignment. You will segment customers using behavior, firmographics, and intent data, lead GTM initiatives, and translate frontline insights into actionable growth strategies.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
•Define and monitor core KPIs across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
•Own the operational foundation of Demand Generation; determine which tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team.
•Drive strong Marketing–Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion.
•Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team, serving as project leader or key contributor as needed.

Pay and Benefits

Salary: USD 150,000 - 175,000 annually

Equity and Bonus:Equity

Perks:Remote WorkHealth Insurance401kEquityHome OfficeLife InsuranceParental LeavePet Insurance

Key Requirements

•7+ years of experience in marketing operations, revenue operations, and/or sales operations.
•Expert understanding of the lead-to-revenue lifecycle, with proven experience tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline.
•At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo.
•Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema.
•Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis.

Experience:7+ yearsFinancial servicesSaaS

Skills:AnalyticalCommunicationProblem-solvingCollaborationLeadership

Certifications:Salesforce CertificationPardot CertificationMarketo Certification

Languages:English

Tech Stack:SalesforcePardotMarketoSQLTableau

Company Brief

SmartAsset

Provides personal finance advice, calculators, and tools to help consumers make informed financial decisions and connect with financial advisors. Offers content on investing, mortgages, retirement, taxes, and banking alongside data-driven financial planning resources.

Industry: Wealth Management

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: New York, United States

Founded: 2012

Website LinkedIn

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SmartAsset

1 month ago

Senior Marketing Operations Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
•Define and monitor core KPIs across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
•Own the operational foundation of Demand Generation; determine which tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team.
•Drive strong Marketing–Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion.
•Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team, serving as project leader or key contributor as needed.

Pay and Benefits

Salary: USD 150,000 - 175,000 annually

Equity and Bonus:Equity

Perks:Remote WorkHealth Insurance401kEquityHome OfficeLife InsuranceParental LeavePet Insurance

Key Requirements

•7+ years of experience in marketing operations, revenue operations, and/or sales operations.
•Expert understanding of the lead-to-revenue lifecycle, with proven experience tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline.
•At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo.
•Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema.
•Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis.

Experience:7+ yearsFinancial servicesSaaS

Skills:AnalyticalCommunicationProblem-solvingCollaborationLeadership

Certifications:Salesforce CertificationPardot CertificationMarketo Certification

Languages:English

Tech Stack:SalesforcePardotMarketoSQLTableau

Company Brief

SmartAsset

Industry: Wealth Management

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: New York, United States

Founded: 2012

Website LinkedIn