Marketing Specialist, Media

Yum! Brands
Canada
Workplace: HybridFull timeCAD 70,000 - 88,000 annuallyFunction: Marketing & GrowthExperience: 1-3 yearsEducation: bachelorsSkills: ["Project management","Attention to detail","Analytical thinking","Collaboration","Communication"]

Plan, execute, and optimize paid media across TV, digital, social, search, audio, OOH, and emerging channels for KFC Canada. Partner with media agencies to translate the retail calendar, brand campaigns, and local initiatives into accurate briefs, budgets, timelines, and reporting. Track budget pacing, analyze performance metrics, support measurement and first-party data activation, and collaborate cross-functionally to turn insights into clear recommendations.

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Yum! Brands
Yum! Brands
3 days ago

Marketing Specialist, Media

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Plan, execute, and optimize paid media across TV, digital, social, search, audio, OOH, and emerging channels for KFC Canada. Partner with media agencies to translate the retail calendar, brand campaigns, and local initiatives into accurate briefs, budgets, timelines, and reporting. Track budget pacing, analyze performance metrics, support measurement and first-party data activation, and collaborate cross-functionally to turn insights into clear recommendations.
Location: Canada
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Support development and execution of paid media plans across TV, CTV/OLV, paid social, digital, search, audio, OOH, and emerging platforms.
  • •Partner with a media agency to bring KFC’s retail calendar, brand campaigns, partnerships, and local initiatives to life.
  • •Coordinate campaign inputs (objectives, audiences, budgets, timing, creative requirements, specs, approvals, and reporting needs) and review plan materials for accuracy and alignment.
  • •Track media budget pacing and work with the agency to flag risks, opportunities, and reallocations as needed.
  • •Support weekly/monthly/post-campaign reporting, analyze media metrics, and translate performance data into clear storytelling for internal stakeholders.

Pay and Benefits

Salary: CAD 70,000 - 88,000 annually
Perks:Health InsuranceDentalLife InsuranceDisability InsuranceRrsp

Key Requirements

  • •1–3 years of experience in media planning, media buying, marketing, advertising, digital media, or campaign management.
  • •Foundational understanding of paid media channels, including TV, digital, social, search, video, audio, and OOH.
  • •Ability to manage multiple projects, timelines, campaign details, and stakeholder inputs at once.
  • •Strong attention to detail when reviewing media plans, budgets, reports, timelines, and creative specs.
  • •Analytical mindset to interpret campaign performance and summarize key takeaways.
Experience:1-3 yearsMedia agencyCreative agencyDigital mediaQSRCPGRetailConsumer brand
Education:Bachelor's in Marketing, Advertising, Commerce, Business, Communications, Media
Skills:Project managementAttention to detailAnalytical thinkingCollaborationCommunication

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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Glassdoor: 3.7
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