Regional E-commerce Manager (UK/EU)

Kayali
London
Workplace: OnsiteFull timeFunction: Business OperationsExperience: 5+ yearsSkills: ["Ownership mentality","Analytical mindset","Data-driven decision-making","Project management","Cross-functional communication"]

Drive regional DTC e-commerce growth across the UK and EU by owning online performance metrics, localizing HQ e-commerce strategy, and optimizing merchandising, launches, and promotions. Develop growth through new channels like TikTok Shop, analyze sell-out performance, and ensure best-in-class brand presence. Serve as the regional lead for 3PL operations, fulfillment SLAs, stock and returns, and coordinate with customer service while partnering with global e-commerce teams.

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Kayali
Kayali
2 days ago

Regional E-commerce Manager (UK/EU)

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Last checked: 11 hours agoStatus: Live

Job Summary

Drive regional DTC e-commerce growth across the UK and EU by owning online performance metrics, localizing HQ e-commerce strategy, and optimizing merchandising, launches, and promotions. Develop growth through new channels like TikTok Shop, analyze sell-out performance, and ensure best-in-class brand presence. Serve as the regional lead for 3PL operations, fulfillment SLAs, stock and returns, and coordinate with customer service while partnering with global e-commerce teams.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Own regional online sales performance across KPIs including revenue, conversion, AOV, traffic, and retention.
  • •Localize and execute the global e-commerce strategy for the EU/UK, including managing the commercial calendar.
  • •Optimize onsite merchandising, product launches, and promotional activity while monitoring KPIs and providing insights.
  • •Drive growth via new e-commerce channels such as TikTok Shop and collaborate on digital activations and launches.
  • •Act as primary contact for regional 3PL partners and oversee fulfillment performance, SLAs, stock management, returns, and customer experience.

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid LeaveEmployee DiscountsProduct Gifting

Key Requirements

  • •5–8+ years of experience in e-commerce, preferably in beauty, fragrance, or premium consumer brands.
  • •Strong experience managing DTC websites (Shopify or similar platforms preferred).
  • •Proven track record driving revenue growth in the European region.
  • •Experience working with major beauty retailers and their digital platforms.
  • •Experience managing 3PLs and customer service operations, with strong analytical and project management skills.
Experience:5+ yearsBeautyFragrancePremium consumer brandsDTCRetailE-commerce
Skills:Ownership mentalityAnalytical mindsetData-driven decision-makingProject managementCross-functional communication
Tech Stack:ShopifyTikTok ShopCRMUX/UI

Company Brief

Kayali
Kayali is a niche fragrance brand founded by Huda Kattan and Mona Kattan, offering luxury perfumes inspired by Middle Eastern and global scent traditions. The brand is part of the Huda Beauty family and focuses on premium, long-lasting fragrances.
Industry: Beauty & Personal Care
Company Size: Small (11 to 50 employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 2018
Website