Senior Manager, Partner Marketing

Andela
United States, Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7-9 yearsSkills: ["Strategic thinking","Program management","Data-driven analysis","Written and verbal communication","Relationship building"]

Build and scale a partner marketing program that drives partner-sourced pipeline, revenue, and brand presence. Own partner channel marketing strategy alongside the Director of Partnerships, including co-marketing programs, joint GTM campaigns, partner enablement, and partner events. Establish partner marketing metrics and reporting, develop partner-facing assets and playbooks, and partner with Revenue Operations and GTM/Product marketing to optimize funnel attribution and outcomes. Based in the US or Canada.

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Andela
Andela
1 month ago

Senior Manager, Partner Marketing

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Last checked: 23 hours agoStatus: Live

Job Summary

Build and scale a partner marketing program that drives partner-sourced pipeline, revenue, and brand presence. Own partner channel marketing strategy alongside the Director of Partnerships, including co-marketing programs, joint GTM campaigns, partner enablement, and partner events. Establish partner marketing metrics and reporting, develop partner-facing assets and playbooks, and partner with Revenue Operations and GTM/Product marketing to optimize funnel attribution and outcomes. Based in the US or Canada.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Partner with the Director of Partnerships to define and execute the partner channel marketing strategy, including co-marketing frameworks and joint GTM motions.
  • •Develop partner marketing playbooks and establish metrics, reporting cadence, and feedback loops to measure effectiveness and continuously improve performance.
  • •Design and execute co-marketing campaigns and manage the end-to-end process, including budgeting (MDF/co-marketing funds) and ROI tracking.
  • •Develop partner-facing enablement assets and onboarding materials, and build scalable systems for asset management and content distribution.
  • •Own partner-focused events and represent Andela in the partner ecosystem, while partnering cross-functionally with Revenue Operations and marketing teams for pipeline attribution and GTM inputs.
Travel: Low travel

Key Requirements

  • •7–9 years of B2B marketing experience with substantial partner/channel/alliance marketing focus, ideally in a high-growth technology company.
  • •Demonstrated track record building and scaling co-marketing programs with technology partners, resellers, or strategic alliances from strategy through execution.
  • •Experience developing and managing partner enablement programs and partner-facing marketing content, including working in partner portals.
  • •Hands-on experience managing partner marketing development funds (MDF) and co-marketing budgets with ROI tracking and reporting.
  • •Experience partnering closely with Partnerships or Business Development teams to align marketing activity to partner channel revenue goals.
Experience:7-9 yearsB2BTechnologyHigh-growthPartner marketingCo-marketingRemote-first
Skills:Strategic thinkingProgram managementData-driven analysisWritten and verbal communicationRelationship building

Company Brief

Andela
Andela is a global talent marketplace that connects vetted software engineers and technical professionals from emerging markets with remote roles at leading companies, managing sourcing, onboarding, and long-term placement.
Industry: Recruitment Agencies
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2014
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Glassdoor: 3.7
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