CAA Cluster Lead

Visa
Kazakhstan
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 15+ yearsSkills: ["Leadership","Strategic thinking","Analytical skills","Communication","Negotiation"]

Lead marketing strategy, planning, and execution for the CAA markets, partnering with internal and external stakeholders to align marketing priorities with business goals. Oversee regional marketing teams and agency partnerships to drive revenue generation, transactions, payment volume, and market-share growth across physical and card-not-present environments. Own country-level investments and initiative assessment using KPIs (including MROI), lead market research and competitive monitoring, and strengthen client co-op and sponsorship efforts while safeguarding Visa brand standards.

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FursaFursa
Visa
Visa
2 months ago

CAA Cluster Lead

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead marketing strategy, planning, and execution for the CAA markets, partnering with internal and external stakeholders to align marketing priorities with business goals. Oversee regional marketing teams and agency partnerships to drive revenue generation, transactions, payment volume, and market-share growth across physical and card-not-present environments. Own country-level investments and initiative assessment using KPIs (including MROI), lead market research and competitive monitoring, and strengthen client co-op and sponsorship efforts while safeguarding Visa brand standards.
Location: Kazakhstan
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Director level

Key Responsibilities

  • •Lead cluster and country-level marketing initiatives and investments, ensuring strategies and plans align to business and marketing objectives.
  • •Develop and implement strategic marketing and communication plans to meet business requirements and drive profit and revenue.
  • •Analyze marketing effectiveness, ensure only effective campaigns continue, and evaluate results against KPIs including MROI.
  • •Manage regional budgets, compliance with rules and policies, and agency relationships (briefings, reviews, and contractual delivery).
  • •Provide marketing support to client banks, including co-op strategies, value-added services via value-in-kind marketing, and sponsorship activations.

Key Requirements

  • •15+ years of senior marketing (and preferably) general management experience in fast-moving consumer goods, banking/financial services, or high-tech industries.
  • •Global and/or regional senior marketing responsibility across a range of channels and businesses.
  • •Strong track record managing external agencies and developing effective through-the-line campaign materials.
  • •Experience with business acumen and P&L management.
  • •Exceptional leadership and strategic/analytical skills, including using quantitative models.
Experience:15+ yearsFast-moving consumer goodsBankingFinancial servicesHigh tech
Skills:LeadershipStrategic thinkingAnalytical skillsCommunicationNegotiation

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
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