Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Project management","Data analysis","Data visualization","Communication","Stakeholder management"]

Own digital campaign planning, performance optimization, and measurement for brand marketing across key channels such as Meta, Twitter, YouTube, and TikTok. Run A/B tests and brand research projects, analyze results, and deliver insights through reporting and data visualization. Collaborate with external media partners for planning, analysis, and execution, helping shape strategy for an engaging brand in the tech-and-travel space.

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FursaFursa
Agoda
Agoda
5 days ago

Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 3 years ago

Job Summary

Own digital campaign planning, performance optimization, and measurement for brand marketing across key channels such as Meta, Twitter, YouTube, and TikTok. Run A/B tests and brand research projects, analyze results, and deliver insights through reporting and data visualization. Collaborate with external media partners for planning, analysis, and execution, helping shape strategy for an engaging brand in the tech-and-travel space.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Conduct A/B testing and brand research to demonstrate the impact of campaign activity on brand awareness.
  • •Own performance of digital and social campaigns, optimizing critical metrics against the plan.
  • •Communicate test results and campaign learnings through analysis, reporting, and data visualization.
  • •Analyze data from digital tests and research studies to generate insights for optimizing brand campaigns.
  • •Collaborate with external media partners for planning, analysis, and execution, consolidating media data and results.

Pay and Benefits

Perks:Relocation

Key Requirements

  • •Bachelor’s degree in mathematics, marketing, communication, business, or a related field.
  • •At least 2 years of experience in analytically focused positions.
  • •Strong SQL and Tableau skills.
  • •Advanced Excel experience, including VLOOKUP and Pivot Tables.
  • •Knowledge of statistics and data processing practices (e.g., p-values, data cleaning/normalization, regressions).
Experience:2+ years
Education:Bachelor's
Skills:Project managementData analysisData visualizationCommunicationStakeholder management
Languages:English
Tech Stack:SQLTableauExcelVLOOKUPPivot TablesFacebookInstagramTwitterTikTokYouTubeMetaGoogleA/B testingRegressions

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
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Glassdoor: 3.8
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