Head of Growth Marketing

Haystack News
United States
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Hands-on execution","Analytical ownership","Test-and-learn mindset","Stakeholder communication","Autonomy"]

Own growth for new users and paying Premium subscribers across mobile, web, and connected TV. This hands-on player-coach role runs paid acquisition across Meta, Google, Apple Search Ads, and CTV, drives trial-to-paid conversion and retention, and builds a test-and-learn creative pipeline. You’ll work directly in Snowflake and BI dashboards, write SQL, coordinate with engineers on tracking, and apply AI tooling to move faster.

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FursaFursa
Haystack News
Haystack News
2 months ago

Head of Growth Marketing

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Own growth for new users and paying Premium subscribers across mobile, web, and connected TV. This hands-on player-coach role runs paid acquisition across Meta, Google, Apple Search Ads, and CTV, drives trial-to-paid conversion and retention, and builds a test-and-learn creative pipeline. You’ll work directly in Snowflake and BI dashboards, write SQL, coordinate with engineers on tracking, and apply AI tooling to move faster.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Run paid acquisition across mobile, web, and CTV channels, driving installs and trials toward scalable CAC and payback.
  • •Own the Premium subscription funnel end to end, including trial starts, trial-to-paid conversion, and retention with LTV/payback thinking.
  • •Lead a test-and-learn creative pipeline with the designer and video producer, identifying winning creative and keeping quality high.
  • •Operate directly in dashboards and Snowflake, writing SQL to validate performance and partnering with engineers to implement tracking and measure signals.
  • •Apply AI tooling and build automations to speed experimentation and decision-making as you scale the growth function.

Key Requirements

  • •Track record growing a consumer subscription/freemium product by moving paid subscribers up and to the right.
  • •Real analytical ownership, with comfort using SQL and working in a warehouse like Snowflake and BI dashboards.
  • •Genuinely AI-native—using the latest AI tools in day-to-day work and building/automating with them.
  • •Hands-on performance marketing experience across Meta, Google, and Apple Search Ads, with an MMP such as AppsFlyer and app-marketing stack experience (e.g., SKAdNetwork, attribution).
  • •CTV growth experience, or a clear reason you can pick it up quickly.
Experience:Consumer subscriptionFreemiumStreamingMediaDTC
Skills:Hands-on executionAnalytical ownershipTest-and-learn mindsetStakeholder communicationAutonomy
Tech Stack:MetaGoogleApple Search AdsAppsFlyerSKAdNetworkAttributionSnowflakeSQLBI dashboardsAI toolingSamsungSonyVizioLGGoogle TVFire TV

Company Brief

Haystack News
Haystack News is a free ad-supported OTT streaming news service that personalizes short video news from local, national and international partners across smart TVs, mobile and web, offering live channels and curated playlists.
Industry: News, Journalism & Broadcasting
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Valuation: Under USD 50M
Headquarters: San Francisco, United States
Founded: 2013
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Glassdoor: 5.0
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