Senior Associate – Consumer & Lifestyle Team, PR & Influence

Ogilvy
Hong Kong
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 3-5 yearsSkills: ["Strategic thinking","Critical thinking","Copywriting","Editing","Relationship building"]

Drive integrated public relations campaigns for lifestyle brands by pitching compelling story angles, maintaining and expanding media relationships, and managing daily press office needs. Lead end-to-end influencer (KOL) strategy, including identification, contract negotiation, briefing, timeline management, and deliverable tracking. Write and refine press releases, pitches, talking points, and social copy, while managing on-the-ground event execution and client coverage reporting.

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Ogilvy
Ogilvy
10 hours ago

Senior Associate – Consumer & Lifestyle Team, PR & Influence

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Drive integrated public relations campaigns for lifestyle brands by pitching compelling story angles, maintaining and expanding media relationships, and managing daily press office needs. Lead end-to-end influencer (KOL) strategy, including identification, contract negotiation, briefing, timeline management, and deliverable tracking. Write and refine press releases, pitches, talking points, and social copy, while managing on-the-ground event execution and client coverage reporting.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Proactively pitch creative story angles, product launches, and feature profiles to lifestyle media outlets.
  • •Maintain and expand relationships with journalists, editors, and segment producers across lifestyle media.
  • •Lead influencer (KOL) strategy by identifying and recommending macro- and micro-influencers aligned with brand values.
  • •Manage end-to-end KOL campaigns, including contract negotiation, content briefing, timeline management, and deliverable tracking.
  • •Lead on-the-ground execution of press conferences, product launches, media tastings, and influencer events while managing project timelines and coverage reports.

Key Requirements

  • •A degree in Public Relations, Advertising, Communications, Journalism, Marketing, Business Administration, or a related field.
  • •3-5 years of experience in PR, Social Media, Online Publication, or Digital Marketing.
  • •Fluent in both English and Cantonese, with exceptional copywriting and editing skills.
  • •Strong strategic mindset with analytical and critical thinking, including the ability to ask the right questions and develop approaches to challenges.
  • •Experience driving creative campaigns and managing video production projects from concept to delivery.
Experience:3-5 yearsPublic relationsSocial mediaDigital marketing
Education:
Skills:Strategic thinkingCritical thinkingCopywritingEditingRelationship building
Languages:EnglishCantonese

Company Brief

Ogilvy
Global advertising, marketing, and public relations agency offering brand strategy, creative services, digital marketing, media planning, and customer experience solutions for multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 1948
WebsiteLinkedIn