Growth Marketing Manager, Paid Channels

Runway ML
San Francisco, New York, Seattle, London, Paris, Tel Aviv
Workplace: RemoteFull timeUSD 150,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Rigorous experiment discipline","Clear written reporting","Cross-functional collaboration","Data comfort"]

Own Runway’s paid acquisition across Google Ads and emerging bidding channels, building and optimizing always-on campaigns and running experiments to improve cost-per-acquisition and subscriber growth. Manage daily budgets and bids across US and international markets, defend performance against CAC targets, and prove incrementality using geo holdouts and conversion-lift studies. Partner with analytics and cross-functional teams to improve tracking, attribution, and landing page conversion.

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Runway ML
Runway ML
4 days ago

Growth Marketing Manager, Paid Channels

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Last checked: 10 hours agoStatus: Live

Job Summary

Own Runway’s paid acquisition across Google Ads and emerging bidding channels, building and optimizing always-on campaigns and running experiments to improve cost-per-acquisition and subscriber growth. Manage daily budgets and bids across US and international markets, defend performance against CAC targets, and prove incrementality using geo holdouts and conversion-lift studies. Partner with analytics and cross-functional teams to improve tracking, attribution, and landing page conversion.
Location: San Francisco, New York, Seattle, London, Paris, Tel Aviv
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Manage day-to-day Google Ads and ChatGPT Ads execution (campaign structure, keywords, bids, budgets, negatives, quality score, and geo/device splits).
  • •Own cost-per-acquisition performance and track the funnel from impression to registration to subscription to find where it leaks.
  • •Lead a continuous test roadmap across bidding strategies, optimization events, ad copy, landing pages, and audience/geo splits.
  • •Prove incrementality through geo holdouts, conversion-lift studies, and pause tests to distinguish true incremental subscribers.
  • •Allocate and reallocate spend across markets and stand up new bidding platforms as they emerge, while reporting daily/weekly with clear reasoning.

Pay and Benefits

Salary: USD 150,000 - 200,000 annually

Key Requirements

  • •4+ years managing paid search with direct ownership of seven-figure budgets.
  • •Deep expertise in Google Ads, including Smart Bidding, tCPA/tROAS, and Performance Max / AI Max.
  • •Experience running incrementality tests (geo holdouts, conversion-lift studies) and acting on results.
  • •Fluency in funnel economics (CAC, LTV, cost-per-acquisition, payback) and optimizing to downstream value.
  • •Comfort with data and tools such as SQL plus GA4 or Mixpanel to pull and analyze your own numbers.
Experience:4+ yearsAIConsumer SaaS
Skills:Rigorous experiment disciplineClear written reportingCross-functional collaborationData comfort
Tech Stack:Google AdsChatGPT AdsSmart BiddingTCPATROASPerformance MaxAI MaxDemand GenGA4MixpanelSQLLanding pagesAttributionClick IDsEnhanced conversionsServer-side tracking

Company Brief

Runway ML
Provides generative AI tools and a creative platform for creators and studios to generate, edit, and collaborate on images, video, and other media using state-of-the-art machine learning models.
Industry: AI & Machine Learning
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: New York, United States
Founded: 2018
WebsiteLinkedIn