Marketing Automation Specialist

Xero
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Documentation and process improvement","Operational efficiency","Proactive communication","Time management"]

Own the end-to-end creation, deployment, testing, scheduling, and reporting of global and regional communications for small business users. Work hands-on in Salesforce Marketing Cloud and in-product messaging to ensure reliable delivery. Build dynamic, personalized content using HTML, AMPscript, and SQL, manage audience segmentation and QA, and troubleshoot data issues. Help raise delivery maturity by standardizing templates, documenting processes, and partnering with regional marketers on quarterly plans.

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FursaFursa
Xero
Xero
5 days ago

Marketing Automation Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own the end-to-end creation, deployment, testing, scheduling, and reporting of global and regional communications for small business users. Work hands-on in Salesforce Marketing Cloud and in-product messaging to ensure reliable delivery. Build dynamic, personalized content using HTML, AMPscript, and SQL, manage audience segmentation and QA, and troubleshoot data issues. Help raise delivery maturity by standardizing templates, documenting processes, and partnering with regional marketers on quarterly plans.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design, build, test, schedule, deploy, and report on global and regional communications for small business users.
  • •Execute hands-on campaign creation and deployment using Salesforce Marketing Cloud and in-product messaging tools.
  • •Build dynamic, personalized content using HTML, AMPscript, and SQL, and maintain audience segmentation logic.
  • •Perform end-to-end campaign QA, troubleshoot data and automation issues, and assess delivery metrics.
  • •Standardize build patterns, update documentation, and support operational sends while partnering with regional marketers on quarterly plans.

Key Requirements

  • •Experience managing multi-region or multi-segment email and CRM campaigns.
  • •Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation.
  • •Understanding of data ingestion, file imports, and audience segmentation rules.
  • •Ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics.
  • •Strong cross-functional collaboration skills, with the ability to translate technical requirements clearly and manage competing deadlines.
Skills:Cross-functional collaborationDocumentation and process improvementOperational efficiencyProactive communicationTime management
Tech Stack:Salesforce Marketing CloudSFMCHTMLCSSAMPscriptSQL

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn