Lifecycle Marketing Manager

Mixpanel
New York, San Francisco
Workplace: HybridFull timeUSD 128,500 - 173,500Function: Marketing & GrowthExperience: 4+ yearsSkills: ["Partnership","Analytical mindset","Quality over volume thinking","Stakeholder management","Data-driven iteration"]

Own always-on lifecycle marketing programs that move B2B handraisers from lead capture to qualified meetings. Build nurture infrastructure in HubSpot (segmentation, workflows, reporting), define best-practice email cadence and suppression rules to protect deliverability, and partner with Marketing Ops and Performance Marketing to align lifecycle and paid handraiser conversion goals. Instrument funnel and sequence performance in dashboards and collaborate with regional campaign managers to deliver scalable, repeatable lifecycle plays.

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FursaFursa
Mixpanel
Mixpanel
4 days ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Own always-on lifecycle marketing programs that move B2B handraisers from lead capture to qualified meetings. Build nurture infrastructure in HubSpot (segmentation, workflows, reporting), define best-practice email cadence and suppression rules to protect deliverability, and partner with Marketing Ops and Performance Marketing to align lifecycle and paid handraiser conversion goals. Instrument funnel and sequence performance in dashboards and collaborate with regional campaign managers to deliver scalable, repeatable lifecycle plays.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own lifecycle marketing programs from lead capture through demo-booked nurture sequencing, segmentation logic, and revenue tracking
  • •Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows
  • •Partner with Marketing Ops to define system ownership across the GTM stack and align lifecycle with sales outreach and product-led touchpoints
  • •Collaborate with regional campaign managers to develop scalable lifecycle plays and reduce ad hoc execution
  • •Instrument lifecycle performance in Mixpanel and guide dashboard building for funnel conversion, sequence performance, and pipeline influence

Pay and Benefits

Salary: USD 128,500 - 173,500
Perks:Health InsuranceVisionDental401kParental LeaveVolunteer Time

Key Requirements

  • •4+ years in lifecycle, email, or demand gen marketing with ownership of a B2B nurture program from strategy through execution
  • •Hands-on experience building in HubSpot (or comparable MAP like Marketo), including segmentation, workflows, sequences, and reporting
  • •Track record improving handraiser-to-pipeline funnel conversion rates in a B2B SaaS context
  • •Comfort operating in a stack still being defined: assess what’s broken, prioritize, and build without perfect conditions
  • •Strong partnership skills across technical and non-technical stakeholders, with an analytical mindset to measure and iterate
Experience:4+ yearsB2B SaaSLifecycle marketingEmail marketingDemand genProduct-led growthGTM
Skills:PartnershipAnalytical mindsetQuality over volume thinkingStakeholder managementData-driven iteration
Languages:English
Tech Stack:HubSpotMarketoEmailDashboardsGTM stackMixpanel

Company Brief

Mixpanel
Provides a product analytics and user-behavior platform that helps companies measure engagement, retention, and conversions. Mixpanel delivers event-based analytics, funnels, cohorts, and customizable reports to inform product decisions and optimize user experiences.
Industry: Data Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn