ByteDance

2 days ago

Lead Brand & Product Marketing Strategist - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own the end-to-end product narrative, positioning, and go-to-market (GTM) strategy for Global Payment’s international fintech products. Drive customer and market insights across Southeast Asia, the Middle East, Europe, and North America to shape differentiated value propositions. Lead launch and post-launch commercialization, build brand-equity and performance measurement, enable sales with narrative assets, and partner with Product/BD/PR/local teams while activating TikTok and ByteDance ecosystem content.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own product value positioning, brand architecture, and messaging for international payment and financial products, delivering a long-term roadmap with milestones.
•Generate customer and market insights to translate user psychology and financial behavior into differentiated value propositions and locally resonant brand identities.
•Develop and execute comprehensive GTM strategy for new products/features, including opportunity sizing, competitive analysis, segmentation, positioning, launch, and post-launch adoption.
•Run full launch lifecycle from positioning and messaging through amplification and measurement, driving awareness, conversion, and revenue.
•Lead cross-functional stakeholder alignment and sales enablement, providing narrative and enablement assets and sourcing overseas creative agencies/media partners/KOL networks.

Key Requirements

•Bachelor’s degree and 5+ years of brand/product/GTM marketing experience in a major internet company or fintech/cross-border payments organization.
•Proven experience owning product positioning, messaging, and GTM strategy, including 0-to-1 overseas brand building.
•Ability to lead cross-functional stakeholders (Product, Sales, Engineering, local markets) and enable commercial teams with sales-ready materials.
•Deep practical knowledge of global social platforms, including native content formats, algorithmic distribution, and monetization playbooks.
•Strong business acumen and analytical capability to connect creative brand intuition with growth modeling and commercial impact.

Experience:5+ yearsFintechCross-border paymentsSaaSInternet company

Education:Bachelor's

Skills:Cross-functional leadershipStorytellingBusiness acumenAnalytical thinkingStakeholder management

Tech Stack:TikTok

Company Brief

ByteDance

Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn

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ByteDance

2 days ago

Lead Brand & Product Marketing Strategist - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own product value positioning, brand architecture, and messaging for international payment and financial products, delivering a long-term roadmap with milestones.
•Generate customer and market insights to translate user psychology and financial behavior into differentiated value propositions and locally resonant brand identities.
•Develop and execute comprehensive GTM strategy for new products/features, including opportunity sizing, competitive analysis, segmentation, positioning, launch, and post-launch adoption.
•Run full launch lifecycle from positioning and messaging through amplification and measurement, driving awareness, conversion, and revenue.
•Lead cross-functional stakeholder alignment and sales enablement, providing narrative and enablement assets and sourcing overseas creative agencies/media partners/KOL networks.

Key Requirements

•Bachelor’s degree and 5+ years of brand/product/GTM marketing experience in a major internet company or fintech/cross-border payments organization.
•Proven experience owning product positioning, messaging, and GTM strategy, including 0-to-1 overseas brand building.
•Ability to lead cross-functional stakeholders (Product, Sales, Engineering, local markets) and enable commercial teams with sales-ready materials.
•Deep practical knowledge of global social platforms, including native content formats, algorithmic distribution, and monetization playbooks.
•Strong business acumen and analytical capability to connect creative brand intuition with growth modeling and commercial impact.

Experience:5+ yearsFintechCross-border paymentsSaaSInternet company

Education:Bachelor's

Skills:Cross-functional leadershipStorytellingBusiness acumenAnalytical thinkingStakeholder management

Tech Stack:TikTok

Company Brief

ByteDance

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn