Junior Media Activation Manager (all genders)

Zalando
Anywhere
Full timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Proactive","Decisiveness","Independent working","Communication","Prioritization","Time management","Analytical thinking"]

Own the setup, optimization, and enhancement of media campaigns across digital channels. Execute integrated media plans and partnerships, steering inflight campaigns by adjusting budgets/bids, targeting, and creatives to meet KPIs. Continuously analyze performance using dashboards and tracking systems, flag issues early, and improve outcomes through insights. Prepare media recommendations and full-funnel media plans while supporting partner consultancy teams, clients, and campaign managers.

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FursaFursa
Zalando
Zalando
1 day ago

Junior Media Activation Manager (all genders)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the setup, optimization, and enhancement of media campaigns across digital channels. Execute integrated media plans and partnerships, steering inflight campaigns by adjusting budgets/bids, targeting, and creatives to meet KPIs. Continuously analyze performance using dashboards and tracking systems, flag issues early, and improve outcomes through insights. Prepare media recommendations and full-funnel media plans while supporting partner consultancy teams, clients, and campaign managers.
Location: Anywhere
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Monitor and optimize media across digital channels, adjusting budgets/bids, targeting, and creatives.
  • •Optimize inflight campaigns using internal and external data points (audience, device, location) to ensure on-time delivery and achieve KPIs.
  • •Analyze campaign results, identify issues in large datasets, and improve performance using insights.
  • •Prepare media recommendations for Partner Consultants, including media split and market recommendations, and plan full-funnel campaigns.
  • •Report weekly, monthly, quarterly, and post-campaign to meet media plan targets while supporting partner consultancy and campaign managers with optimization recommendations.

Pay and Benefits

Perks:Holiday DaysEquityRelocationHealth InsuranceWellness Stipend

Key Requirements

  • •Minimum 2+ years of experience in digital marketing or client services (agency, online publisher/sales house, or retailer experience is a plus).
  • •Minimum 1 year of media planning experience.
  • •Platform knowledge and ability to set up and deliver campaigns (e.g., DV360, Smart.ly, Meta, TikTok, Snapchat, Pinterest, Google Ads).
  • •Analytical skills to work with dashboards and tracking systems and provide data-driven campaign recommendations.
  • •Proactive, self-confident, decisive, able to work independently and communicate clearly while managing priorities and time.
Experience:2+ yearsDigital marketingClient servicesMedia planningAgencyOnline publisherRetailer
Skills:ProactiveDecisivenessIndependent workingCommunicationPrioritizationTime managementAnalytical thinking
Tech Stack:DV360Smart.lyMetaTikTokSnapchatPinterestGoogle AdsDashboardsTracking systemsMedia planning

Company Brief

Zalando
Zalando operates a leading European online marketplace for fashion and lifestyle products, offering clothing, shoes and accessories from international brands and local labels, plus logistics and marketing services to partner brands and retailers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2008
WebsiteLinkedIn