Brand Ambassador (in somministrazione)

Pernod Ricard
Milan
Workplace: OnsiteContractEUR 29,000 - 34,000Function: Hospitality & Food ServiceSkills: ["Mentoring","Brand education","Event planning","Communication","Relationship building"]

Represent and promote Pernod Ricard premium spirit brands across trade and consumer channels in Milan. Educate and mentor on-trade sales teams, bartenders, and bar leaders through tastings and cocktail sessions. Plan and execute brand events and activations, build relationships with flagship bars, and coordinate logistics. Support promotional strategy with reporting and market insight, and run local social media campaigns while crafting cocktails and maintaining bar excellence and compliance.

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Pernod Ricard
Pernod Ricard
4 hours ago

Brand Ambassador (in somministrazione)

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Last checked: 4 hours agoStatus: Live

Job Summary

Represent and promote Pernod Ricard premium spirit brands across trade and consumer channels in Milan. Educate and mentor on-trade sales teams, bartenders, and bar leaders through tastings and cocktail sessions. Plan and execute brand events and activations, build relationships with flagship bars, and coordinate logistics. Support promotional strategy with reporting and market insight, and run local social media campaigns while crafting cocktails and maintaining bar excellence and compliance.
Location: Milan
Workplace: Onsite
Employment Type: Contract · Permanent
Job Function: Hospitality & Food Service

Key Responsibilities

  • •Inspire and educate in-market sales teams and trade partners on brand heritage, qualities, and characteristics.
  • •Run mentoring programs with bartenders, bar managers, and mixologists, and deliver tastings and educational sessions for consumers and influencers.
  • •Plan and execute brand events and trade activations while ensuring safety and regulatory compliance.
  • •Support promotional activities by tracking and evaluating results with sales and marketing, and propose/trial new initiatives using best practices.
  • •Craft innovative cocktails, maintain bar excellence, and deliver quarterly reporting on market dynamics and brand performance.

Pay and Benefits

Salary: EUR 29,000 - 34,000

Key Requirements

  • •Previous experience as a bartender or in the cocktail/bar industry, with hands-on work behind the bar and strong mixology knowledge.
  • •Solid technical knowledge of spirits and mixology, including bartending techniques; certifications such as WSET or AIS are a strong plus.
  • •Italian language proficiency.
  • •International bar experience or exposure to international cocktail scenes and hospitality environments is considered a strong plus.
  • •Background in Sales (preferably spirits industry) and experience in the on-trade channel is highly valuable.
Experience:Premium spiritsCocktail/bar industryHospitalityOn-trade channelSales
Skills:MentoringBrand educationEvent planningCommunicationRelationship building
Certifications:WSETAIS
Languages:Italian
Tech Stack:Social media

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn