WPP Media| Senior Media Planner, Japan

WPP
Tokyo
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 3-5 yearsSkills: ["Analytical skills","Attention to detail","Client communication","Stakeholder management","Process improvement"]

Drive and execute media campaign strategies for a major global client in the Japanese market. Translate client briefs into actionable plans, develop online/offline tactics, and build KPI-aligned media plans. Monitor performance, deliver weekly and end-of-campaign reporting, and support testing and learning. Manage monthly budgets, GST tracking, and invoicing alignment, while collaborating closely with clients, internal teams, and agency partners using tools like Excel, PowerPoint, and Salesforce.

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FursaFursa
WPP
WPP
2 days ago

WPP Media| Senior Media Planner, Japan

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Job Summary

Drive and execute media campaign strategies for a major global client in the Japanese market. Translate client briefs into actionable plans, develop online/offline tactics, and build KPI-aligned media plans. Monitor performance, deliver weekly and end-of-campaign reporting, and support testing and learning. Manage monthly budgets, GST tracking, and invoicing alignment, while collaborating closely with clients, internal teams, and agency partners using tools like Excel, PowerPoint, and Salesforce.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering

Key Responsibilities

  • •Translate client briefs into defined problems and proposed solutions using category and audience insights.
  • •Develop channel-specific media tactics across online and offline channels and build KPI-aligned media plans.
  • •Analyze campaign performance, identify optimization opportunities, and deliver weekly reports and end-of-campaign learnings.
  • •Track monthly media budgets, monitor pacing, maintain GST tracking, and support alignment between planned spend and invoicing.
  • •Manage client and team collaboration through email and Microsoft Teams, prepare WIP meeting updates, and guide junior team members when needed.

Key Requirements

  • •3–5 years of experience in media planning or performance marketing, ideally within an agency.
  • •Hands-on experience across platforms including YouTube, Meta, TikTok, LINE, and TV (OTT).
  • •Strong analytical skills to interpret performance data and extract actionable insights.
  • •Comfortable presenting performance updates to clients and managing multiple campaigns and deadlines.
  • •Proficiency in Excel and PowerPoint; familiarity with media reporting tools, plus budget tracking attention to detail.
Experience:3-5 yearsMedia planningPerformance marketingE-commerce
Skills:Analytical skillsAttention to detailClient communicationStakeholder managementProcess improvement
Languages:JapaneseEnglish
Tech Stack:YouTubeMetaTikTokLINETV (OTT)ExcelPowerPointMicrosoft TeamsSalesforce

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn