Head of Demand Generation (Remote, United Kingdom)

Easygenerator
United Kingdom
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical","Commercially driven","Editorial judgment","Digital design understanding","Leadership"]

Own Easygenerator’s end-to-end demand engine, including paid acquisition, website, SEO/GEO, content, and conversion. Translate growth targets into priorities and roadmaps, driving predictable, marketing-sourced pipeline and improving full-funnel conversion. Lead website messaging, CRO, and landing page strategy, manage a €2M+ paid budget, and build scalable SEO/content clusters. Lead paid, content, web, and design teams while partnering with PMM and Revenue using strong analytics and experimentation.

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Easygenerator
Easygenerator
2 days ago

Head of Demand Generation (Remote, United Kingdom)

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Last checked: 15 hours agoStatus: Live

Job Summary

Own Easygenerator’s end-to-end demand engine, including paid acquisition, website, SEO/GEO, content, and conversion. Translate growth targets into priorities and roadmaps, driving predictable, marketing-sourced pipeline and improving full-funnel conversion. Lead website messaging, CRO, and landing page strategy, manage a €2M+ paid budget, and build scalable SEO/content clusters. Lead paid, content, web, and design teams while partnering with PMM and Revenue using strong analytics and experimentation.
Location: United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own paid, organic, website, SEO/GEO, content, and conversion channels to deliver qualified pipeline.
  • •Translate growth targets into roadmaps and deliver predictable marketing-sourced pipeline across short- and long-term horizons.
  • •Lead website structure, messaging, UX, landing pages, and CRO; partner with PMM to maintain clear differentiated positioning.
  • •Lead paid acquisition and allocate a €2M+ budget aligned to revenue goals with strong attribution visibility.
  • •Own marketing-sourced pipeline targets and KPIs; build quarterly growth plans, improve funnel bottlenecks, and lead experiments across teams.

Key Requirements

  • •5+ years in B2B SaaS digital growth with 2+ years team leadership.
  • •Proven experience growing pipeline and owning a €2M+ budget.
  • •Strong expertise in paid acquisition, CRO, and SEO/GEO.
  • •Editorial judgment and digital design understanding with enterprise sales awareness.
  • •Hands-on experience with AI agents/agentic workflows (e.g., Claude) and systems that automate marketing processes end-to-end.
Experience:5+ yearsB2B SaaSSaaSEdTech
Skills:AnalyticalCommercially drivenEditorial judgmentDigital design understandingLeadership
Tech Stack:AI agentsAgentic workflowsClaudeLLM-based tooling

Company Brief

Easygenerator
Provides a cloud-based e-learning authoring platform that enables instructional designers and subject-matter experts to create, publish, and track interactive online courses without coding.
Industry: EdTech
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Delft, Netherlands
Founded: 2013
WebsiteLinkedIn