AEO/SEO Manager

NBC Universal
New York
Workplace: HybridFull timeUSD 85,000 - 115,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Communication","Analytical thinking","Stakeholder management","Test-and-learn mindset"]

Own and execute AEO/SEO strategy to maximize search and AI visibility of NBCUniversal IP across search engines and emerging AI-driven platforms. Define and track key performance metrics (impressions, AI mentions/citations, sentiment, and downstream engagement), build scalable optimization systems (structured data, automation workflows, vendor integrations), and partner with editorial, product, engineering, and marketing teams to turn technical improvements into measurable audience growth for Universal Television Entertainment.

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FursaFursa
NBC Universal
NBC Universal
2 days ago

AEO/SEO Manager

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own and execute AEO/SEO strategy to maximize search and AI visibility of NBCUniversal IP across search engines and emerging AI-driven platforms. Define and track key performance metrics (impressions, AI mentions/citations, sentiment, and downstream engagement), build scalable optimization systems (structured data, automation workflows, vendor integrations), and partner with editorial, product, engineering, and marketing teams to turn technical improvements into measurable audience growth for Universal Television Entertainment.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own and execute AEO/SEO strategy to maximize visibility of NBCUniversal IP across search engines and emerging AI-driven platforms.
  • •Define, track, and drive performance metrics including search/AI impressions, AI mentions/citations, sentiment, and downstream engagement.
  • •Build, manage, and continuously improve scalable optimization systems (structured data, automation workflows, integrations) and oversee data/prompt inputs, taxonomy, and platform maintenance.
  • •Partner cross-functionally with editorial, product, engineering, data, brand marketing, video, press, paid media, and social teams to translate technical and platform enhancements into measurable marketing impact.
  • •Identify and help implement technical SEO/AEO improvements (site architecture, indexing, content structures) and establish measurement/testing frameworks to quantify impact.

Pay and Benefits

Salary: USD 85,000 - 115,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveLearning Budget

Key Requirements

  • •4+ years of experience in SEO, Technical SEO, AEO, or a related field.
  • •Deep expertise in SEO and emerging AEO/GEO (AI Engine Optimization) / AI visibility strategies, including how AI/LLMs ingest, retrieve, and surface content.
  • •Proven ability to use search and analytics tools (e.g., Google Search Console, SEMrush, Adobe Analytics, Parse.ly) to drive insights and strategy.
  • •Experience leveraging and maintaining AI/search visibility and optimization platforms (e.g., Profound, SEMRush).
  • •Bachelor’s degree or equivalent experience.
Experience:4+ yearsEntertainmentMediaDigital marketing
Education:Bachelor's
Skills:Cross-functional collaborationCommunicationAnalytical thinkingStakeholder managementTest-and-learn mindset
Languages:English
Tech Stack:SEOAEOGEOGoogle Search ConsoleSEMrushAdobe AnalyticsParse.lyProfoundYouTubeHTMLJavaScriptCMSStructured dataLLMsAI/AI visibility tools

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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