Director, Product Marketing LATAM & Emerging

Adobe Systems
San Francisco
Workplace: OnsiteFull timeUSD 170,000 - 320,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Data-driven decision making","Cross-functional collaboration","Influencing senior leaders","Strategic planning"]

Lead product marketing for Adobe’s LATAM and Emerging markets, turning global strategy into local growth. Serve as the voice of the market, using data and customer insight to shape priorities, pricing, messaging, and experiences. Build annual/quarterly planning and performance tracking, drive investment trade-offs, and create regional narratives that influence senior leaders. Partner across Product, Marketing, Sales, Finance, and Global PMM to align roadmaps and build a high-performing team.

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Adobe Systems
Adobe Systems
1 month ago

Director, Product Marketing LATAM & Emerging

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Job Summary

Lead product marketing for Adobe’s LATAM and Emerging markets, turning global strategy into local growth. Serve as the voice of the market, using data and customer insight to shape priorities, pricing, messaging, and experiences. Build annual/quarterly planning and performance tracking, drive investment trade-offs, and create regional narratives that influence senior leaders. Partner across Product, Marketing, Sales, Finance, and Global PMM to align roadmaps and build a high-performing team.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop LATAM & Emerging market strategy and growth using data and insights.
  • •Set country and audience priorities and run annual/quarterly planning with performance tracking.
  • •Drive investment decisions and trade-offs to improve business impact.
  • •Analyze market dynamics, customer behavior, and competitive landscape to shape regional perspective for global strategy and roadmaps.
  • •Align pricing, messaging, and experiences locally and lead influence/cross-functional alignment while building and empowering a high-performing team.

Pay and Benefits

Salary: USD 170,000 - 320,000 annually

Key Requirements

  • •10+ years in product marketing, strategy, or related roles.
  • •Proven experience owning market strategy and business growth.
  • •Strong experience in LATAM or other emerging markets.
  • •Ability to combine data, customer insight, and strategy to drive decisions.
  • •Track record of influencing senior leaders and cross-functional teams.
Experience:10+ years
Skills:LeadershipData-driven decision makingCross-functional collaborationInfluencing senior leadersStrategic planning

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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