Demand Generation Manager

Canals
San Francisco
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Writing","Communication","Analytical","Collaboration","Proactivity"]

Join Canals as an early member of the Marketing team to lead multi-channel demand generation campaigns, drive new logo pipeline and cross-sells, test and iterate across channels, and partner with Sales to ensure seamless handoffs in a remote, B2B SaaS environment.

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Canals
Canals
2 months ago

Demand Generation Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Join Canals as an early member of the Marketing team to lead multi-channel demand generation campaigns, drive new logo pipeline and cross-sells, test and iterate across channels, and partner with Sales to ensure seamless handoffs in a remote, B2B SaaS environment.
Location: San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs.
  • •Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives.
  • •Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience.
  • •Set up nurture programs for every stage of the funnel to create and accelerate pipeline.
  • •Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS.
  • •Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting.
  • •Proven track record of driving lead and pipeline growth through creative, data-driven campaigns.
  • •Analytical, test-and-learn mindset with a bias for action.
  • •Superb writing and communication skills.
Experience:4+ yearsB2B SaaSMarketingGrowthDemand generation
Skills:WritingCommunicationAnalyticalCollaborationProactivity
Tech Stack:Google AdsLinkedIn AdsEmail marketingLanding pagesABM

Company Brief

Canals
Canals provides AI-powered automation for distributors to convert unstructured customer requests (emails, PDFs, spreadsheets) into ERP-ready quotes, orders, and accounts payable workflows, reducing manual entry and speeding quoting and payment processes.
Industry: Supply Chain Technology
Company Size: Small (11 to 50 employees)
Headquarters: Coral Gables, United States
Founded: 2021
WebsiteLinkedIn