SEO Site Manager BR

Sporty Group
São Paulo
Full timeFunction: Marketing & GrowthSkills: ["Project management","Execution","Analytical thinking","Collaboration","CRO mindset"]

Own SEO performance for assigned markets, translating strategy into day-to-day execution across technical SEO, on-page, off-page, and SEO content. Identify growth opportunities to increase visibility in traditional and AI-powered search, optimize content via the CMS with internal teams and agencies, and drive local content initiatives. Support technical improvements, monitor organic performance, and apply analytics and CRO thinking to recommend priorities and measure impact.

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FursaFursa
Sporty Group
Sporty Group
4 hours ago

SEO Site Manager BR

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own SEO performance for assigned markets, translating strategy into day-to-day execution across technical SEO, on-page, off-page, and SEO content. Identify growth opportunities to increase visibility in traditional and AI-powered search, optimize content via the CMS with internal teams and agencies, and drive local content initiatives. Support technical improvements, monitor organic performance, and apply analytics and CRO thinking to recommend priorities and measure impact.
Location: São Paulo
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Support SEO strategy for priority markets and own day-to-day execution across technical SEO, on-page, off-page, and SEO content.
  • •Identify and prioritize opportunities to drive organic growth and increase visibility in both traditional and AI-powered search.
  • •Manage and optimize site content through the CMS, coordinating with content teams and external agencies to implement SEO requirements.
  • •Drive local content optimization initiatives, defining action plans and measuring impact on visibility, engagement, and conversion.
  • •Monitor and report organic performance, translate results into insights, and recommend priorities while managing multiple SEO projects.

Pay and Benefits

Perks:Paid LeaveAnnual BonusCommuter Benefits

Key Requirements

  • •Hands-on SEO expertise across technical, on-page, and off-page, with examples showing delivered work and measurable impact.
  • •Strong content optimization skills, including understanding of search intent, site structure, and user experience.
  • •Expertise in at least one area: technical SEO or hands-on off-page SEO.
  • •Advanced analytical and CRO mindset, using data and user behavior insights to connect SEO activity to business outcomes.
  • •Experience with Google Search Console and GA4, SEO tools (e.g., Ahrefs, Semrush, Screaming Frog), and CMS work.
Experience:IGaming
Skills:Project managementExecutionAnalytical thinkingCollaborationCRO mindset
Languages:English
Tech Stack:Google Search ConsoleGoogle Analytics 4 (GA4)AhrefsSemrushMangoolsSistrixWincherScreaming FrogWordPressJiraTrelloAsanaExcelGoogle SheetsMetabaseTableauPower BIHTML

Company Brief

Sporty Group
Operates an online retail platform offering sports apparel, equipment, and accessories across multiple sports categories, targeting consumers and amateur athletes with a range of brands and direct-to-consumer products.
Industry: E-commerce
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