Senior Product Marketing Manager

Invicti
Austin
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Analytical mindset","Organization","Project management","Collaboration","Stakeholder management","Attention to detail"]

Own platform and product feature go-to-market strategy and execution, translating market evidence into positioning, messaging, and launch plans. Collaborate with product managers, sales channels, and cross-functional teams to differentiate in the application security space, drive demand through innovative programs, and evangelize product value to buyers. Lead competitor and buyer research, deliver sales enablement materials, track performance with data, and support product launches end-to-end.

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Invicti
Invicti
4 days ago

Senior Product Marketing Manager

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Last checked: 1 day agoStatus: Live

Job Summary

Own platform and product feature go-to-market strategy and execution, translating market evidence into positioning, messaging, and launch plans. Collaborate with product managers, sales channels, and cross-functional teams to differentiate in the application security space, drive demand through innovative programs, and evangelize product value to buyers. Lead competitor and buyer research, deliver sales enablement materials, track performance with data, and support product launches end-to-end.
Location: Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute platform and product feature go-to-market strategy, including positioning and messaging.
  • •Drive product launches and coordinate cross-functional work to make products stand out from competitors.
  • •Back strategic insights with market evidence and performance data to improve messaging that resonates with buyers and supports sales channels.
  • •Collaborate with marketing to develop demand-driving programs and materials.
  • •Own competitive intelligence and buyer research to inform product narratives and sales enablement strategy.

Pay and Benefits

Perks:Health InsuranceVisionDental401kParental LeavePaid LeaveRemote WorkVolunteer Time

Key Requirements

  • •7+ years of B2B product marketing experience, ideally in cybersecurity, application security, cloud security, network security, or similar technical software categories.
  • •Lead end-to-end complex product/feature launches including positioning, messaging, launch planning, enablement, campaign coordination, execution, and measurement.
  • •Translate technical products and concepts into compelling, differentiated stories for C-level and security/DevOps/engineering/developer audiences.
  • •Confidently present in webinars, trainings, conferences, customer meetings, sales enablement sessions, and internal forums.
  • •Strong analytical and communication skills, using market evidence and performance data to inform go-to-market strategy and decisions.
Experience:B2BCybersecurityApplication securityCloud securityNetwork security
Education:Bachelor's
Skills:CommunicationAnalytical mindsetOrganizationProject managementCollaborationStakeholder managementAttention to detail

Company Brief

Invicti
Provides dynamic application security testing (DAST) and web application/API security solutions, formed by combining Netsparker and Acunetix to help organizations detect, prioritize, and fix web-app vulnerabilities at scale.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Private Equity Backed
Headquarters: Austin, United States
Founded: 2018
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor