Axi

1 month ago

Email Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Develop and optimize end-to-end email, push, and in-app engagement campaigns across customer journeys. Collaborate with Marketing, Product, and other stakeholders to drive automation, retention, and conversion while ensuring data protection and regulatory compliance for campaigns across multiple markets.

Location: Malaysia

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Create, build and launch email, push, in-app and other engagement campaigns in line with approved briefs and templates, ensuring accuracy in content, links, personalisation and audience targeting.
•Analyse and report on campaign performance; run and manage customer journeys, including user segmentation and building event-based campaigns to improve conversion and retention.
•Create and execute A/B testing across customer journeys and email elements to optimise open rates and retention.
•Track and measure the performance of retention activities, preparing regular reports with data insights.
•Ensure compliance with data protection, anti-spam and internal regulatory requirements.

Pay and Benefits

Perks:Health InsuranceAnnual Leave

Key Requirements

•3+ years of experience in Email Marketing, CRM, Marketing Automation, or a related customer engagement role.
•Hands-on experience with email marketing and customer engagement platforms such as Braze, Customer.io, SendGrid, Salesforce Marketing Cloud, or similar tools.
•Proven experience building and executing email campaigns, push notifications, and in-app messaging.
•Familiarity with Figma and the ability to work with design assets to create and launch customer communications.
•Strong attention to detail and ability to deliver accurate, error-free campaigns across multiple audiences and markets.

Experience:3+ yearsMarketingEmail marketingCRMMarketing automation

Skills:CommunicationCollaborationProject managementAttention to detailProblem solving

Languages:English

Tech Stack:BrazeCustomer.ioSendGridSalesforce Marketing CloudFigmaMonday.comAsanaJira

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Axi

Axi is an online forex and CFD broker offering trading platforms, market access, and execution services for retail and institutional clients. It provides MetaTrader platforms, competitive pricing, and risk management tools for currency and derivative trading.

Industry: Trading Platforms

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Sydney, Australia

Founded: 2007

Website

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Axi