Marketing Lead APAC

Adyen
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Leadership","Team leadership","Strategic thinking","Collaboration"]

Seasoned B2B marketing leader responsible for defining and executing Adyen’s APAC marketing strategy across Australia, New Zealand, Singapore, Malaysia and Hong Kong. Drives demand generation, ROI-focused campaigns, and cross-functional collaboration with global and regional teams, while coaching local marketers to achieve business objectives in an international setting.

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Adyen
Adyen
6 months ago

Marketing Lead APAC

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Last checked: 20 hours agoStatus: Live

Job Summary

Seasoned B2B marketing leader responsible for defining and executing Adyen’s APAC marketing strategy across Australia, New Zealand, Singapore, Malaysia and Hong Kong. Drives demand generation, ROI-focused campaigns, and cross-functional collaboration with global and regional teams, while coaching local marketers to achieve business objectives in an international setting.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead field and digital marketing for Australia, New Zealand, Singapore, Malaysia and Hong Kong.
  • •Manage goal setting, planning, spend allocation and team planning together with global marketing and regional commercial leadership.
  • •Build awareness across a wide set of industries with a core focus on acquiring new customers through a strong integrated marketing strategy.
  • •Work with country marketing teams and digital marketing teams to plan, optimize and evaluate campaigns and spend to drive ROI.
  • •Build, coach and lead the local country marketing teams on individual and organizational goals in line with business objectives.
Travel: Medium travel

Key Requirements

  • •10+ years of experience in a multi-dimensional marketing role with ownership of owned, earned and paid channels
  • •5+ years of team leadership experience, preferably in a regional role handling multiple markets
  • •Demonstrable digital marketing experience with knowledge of search (including large language models), paid media and social media marketing
  • •Strong communication and interpersonal skills to quickly build rapport across markets
  • •Ability to travel up to 20+% of the time
Experience:B2b marketingRegional marketingAPAC market
Skills:CommunicationLeadershipTeam leadershipStrategic thinkingCollaboration
Languages:English
Tech Stack:LLMSearchPaid mediaSocial mediaDigital marketing

Company Brief

Adyen
Global payments company providing a unified platform for accepting payments, risk management, and financial services to merchants and enterprises across online, mobile, and in-store channels.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2006
WebsiteLinkedIn