Performance Marketing Lead

Omnea
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Commercial thinking","Data-driven analysis","Testing mindset","Stakeholder communication","Cross-functional collaboration"]

Own performance marketing for Omnea by translating paid and website activity into attributed pipeline. Build the pipeline and cost picture for each digital channel, create and maintain Dreamdata dashboards using HubSpot and GA4, and run rigorous testing to stop what doesn’t work. Lead day-to-day direction for agencies, take ownership of LinkedIn paid strategy, and improve conversion across landing pages with clean attribution.

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Omnea
Omnea
2 days ago

Performance Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own performance marketing for Omnea by translating paid and website activity into attributed pipeline. Build the pipeline and cost picture for each digital channel, create and maintain Dreamdata dashboards using HubSpot and GA4, and run rigorous testing to stop what doesn’t work. Lead day-to-day direction for agencies, take ownership of LinkedIn paid strategy, and improve conversion across landing pages with clean attribution.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and maintain the pipeline and performance picture for Omnea’s digital channels, including cost and attribution to pipeline outcomes.
  • •Create dashboards in Dreamdata using sources like HubSpot and GA4, and track campaigns from first touch through closed won.
  • •Run a testing cadence, setting tests, evaluating results, and stopping campaigns that aren’t working.
  • •Own paid strategy direction for the agency, including briefing, audience strategy, funnel design, and deploying/justifying spend.
  • •Own conversion across the site by improving forms, journeys, page structure, landing pages, and maintaining clean tracking and attribution.

Key Requirements

  • •Experience in a B2B marketing role, in-house or agency, focused on measurable outcomes like pipeline and cost per opportunity.
  • •Strong paid marketing mechanics knowledge, including audiences, match rates, attribution windows, and frequency—specifically LinkedIn Ads.
  • •Comfortable with numbers: build reports from scratch, spot issues, and explain trends to non-technical stakeholders.
  • •Hands-on experience building pages in a CMS by assembling components and ensuring correct tracking/consistency.
  • •Experience working with or inside an agency, including writing briefs and evaluating deliverables.
Experience:B2B SaaSB2B marketing
Skills:Commercial thinkingData-driven analysisTesting mindsetStakeholder communicationCross-functional collaboration
Tech Stack:DreamdataHubSpotGA4Google AdsLinkedIn AdsCampaign ManagerCMSFigma

Company Brief

Omnea
Omnea is an AI-native procurement and supplier relationship management platform that automates intake, vendor onboarding, risk checks, approvals, and sourcing to centralize supplier data and improve spend control for enterprise customers.
Industry: Procurement Platforms
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series B
Headquarters: London, United Kingdom
Founded: 2022
Glassdoor
Glassdoor: 4.9
WebsiteLinkedInGlassdoor