Performance Ads Specialist (Meta & Google)

Platinumlist
Egypt
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Analytical mindset","Data integrity focus","A/B testing rigor","Judgment on AI output","Collaboration"]

Own the planning, execution, and optimization of profitable ticket-selling campaigns on Meta and Google. Build and manage Search, Performance Max, Display, YouTube, and Demand Gen campaigns, run structured A/B tests, and optimize budgets by performance. Drive ROAS/CPA outcomes, ensure accurate conversion tracking (Meta Pixel, Conversions API, GA4), and report insights with dashboards and post-campaign analysis. Use AI daily to accelerate creative, research, and reporting while maintaining data integrity.

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FursaFursa
Platinumlist
Platinumlist
4 days ago

Performance Ads Specialist (Meta & Google)

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Last checked: 4 minutes agoStatus: Live

Job Summary

Own the planning, execution, and optimization of profitable ticket-selling campaigns on Meta and Google. Build and manage Search, Performance Max, Display, YouTube, and Demand Gen campaigns, run structured A/B tests, and optimize budgets by performance. Drive ROAS/CPA outcomes, ensure accurate conversion tracking (Meta Pixel, Conversions API, GA4), and report insights with dashboards and post-campaign analysis. Use AI daily to accelerate creative, research, and reporting while maintaining data integrity.
Location: Egypt
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan, build, launch, and optimize paid campaigns across Meta and Google Ads formats to drive profitable ticket sales.
  • •Manage monthly budgets across events, markets, and categories; reallocate spend based on performance.
  • •Run structured A/B tests on audiences, placements, bidding strategies, and creative, documenting outcomes.
  • •Own channel-level ROAS/CPA and conversion volume targets; monitor pacing daily and address underdelivery, overspend, and creative fatigue.
  • •Maintain accurate conversion tracking and deliver weekly reports and dashboards with actionable insights, plus post-campaign analysis.

Key Requirements

  • •Minimum 2 years hands-on experience managing paid performance campaigns on Meta Ads Manager and Google Ads.
  • •Track record managing live budgets and hitting ROAS or CPA targets with examples.
  • •Strong working knowledge of GA4 and conversion tracking/attribution basics.
  • •Comfortable with spreadsheets (pivot tables, lookups) and building performance models from raw exports.
  • •Fluent Arabic (reading and writing) and professional English; experience using AI tools daily in your work.
Experience:2+ years
Education:Bachelor's
Skills:Analytical mindsetData integrity focusA/B testing rigorJudgment on AI outputCollaboration
Languages:ArabicEnglish
Tech Stack:Meta Ads ManagerFacebookInstagramGoogle AdsSearchPerformance MaxDisplayYouTubeDemand GenMeta PixelConversions APIGA4Looker StudioBigQuerySQLChatGPTClaudeGeminiZapierMake

Company Brief

Platinumlist
Operates an online events discovery and ticketing platform in India, listing concerts, festivals, workshops, and experiences while providing ticketing, promotions, and event management services for organizers and attendees.
Industry: Events & Live Entertainment
Growth: Established Company
Headquarters: Mumbai, India
Website