Manager Brand Communications, Golf/Specialist Sports (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Team player","Integrity","Communication skills","Relationship management","Negotiation skills"]

Lead adidas Golf/Specialist Sports brand communication in China by developing and executing marketing plans aligned with China strategy and global guidelines. Own integrated action plans across creative, social, PR, and activations, coordinating with product, sports, EIM, and retail marketing teams. Manage brand communication budgets, agency and vendor relationships, quality control for adidas materials, and track campaign performance to improve brand health KPIs.

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Adidas
Adidas
1 day ago

Manager Brand Communications, Golf/Specialist Sports (Shanghai, SH, CN)

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Job Summary

Lead adidas Golf/Specialist Sports brand communication in China by developing and executing marketing plans aligned with China strategy and global guidelines. Own integrated action plans across creative, social, PR, and activations, coordinating with product, sports, EIM, and retail marketing teams. Manage brand communication budgets, agency and vendor relationships, quality control for adidas materials, and track campaign performance to improve brand health KPIs.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and execute brand communication planning and integrated marketing strategies for Golf and Specialist Sports aligned with China business strategy and global guidelines.
  • •Create action plans to maximize brand and (new) product exposure efficiently, staying current on media and new media technologies.
  • •Manage brand communication budget control, including vendor quotations, negotiations, and recommendations for future budgets and pricing levels.
  • •Coordinate launch and retail implementation of communication materials nationwide, ensuring correct trademark/logo usage and quality control.
  • •Source, manage, and brief agency partners and Creative Services; run campaign performance evaluation and track brand health KPIs; lead training for the brand communication team.

Key Requirements

  • •Minimum 3-5 years’ experience in advertising or communications.
  • •Previous China experience in advertising, PR, and creative services.
  • •Knowledgeable about sports, especially golf and tennis, with strong interest in sports.
  • •Excellent presentation, organizational, and communication skills with strong relationship management and empathy.
  • •University degree or above, preferably in marketing or communications.
Education:Bachelor's
Skills:Team playerIntegrityCommunication skillsRelationship managementNegotiation skills
Languages:EnglishMandarin

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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