Growth Marketing & User Acquisition

Sony Interactive Entertainment
Waterloo
Workplace: OnsiteFull timeCAD 102,300 - 152,300 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical thinking","Quantitative analysis","Cross-functional collaboration","Communication","Independent execution"]

Own growth marketing and user acquisition strategy for new mobile and web experiences, from audience research and pre-launch testing through launch, optimization, and scale. Plan and continuously improve performance marketing campaigns across paid social, search, video, programmatic, and app-install channels. Build full-funnel measurement frameworks, work with engineers on attribution and dashboards, and drive high-velocity creative testing to improve acquisition, conversion, activation, engagement, retention, and long-term player value.

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Sony Interactive Entertainment
Sony Interactive Entertainment
3 days ago

Growth Marketing & User Acquisition

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own growth marketing and user acquisition strategy for new mobile and web experiences, from audience research and pre-launch testing through launch, optimization, and scale. Plan and continuously improve performance marketing campaigns across paid social, search, video, programmatic, and app-install channels. Build full-funnel measurement frameworks, work with engineers on attribution and dashboards, and drive high-velocity creative testing to improve acquisition, conversion, activation, engagement, retention, and long-term player value.
Location: Waterloo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and own growth marketing and user acquisition strategy for new mobile and web experiences from pre-launch validation through launch and scale.
  • •Develop target audience, market, positioning, channel, and campaign strategies using research, behavioral data, competitive insights, and performance.
  • •Plan, launch, and continuously optimize performance marketing campaigns across paid social, search, video, programmatic, app-install, and emerging channels.
  • •Own campaign budgets, forecasts, pacing, allocation, and performance to balance growth, efficiency, experimentation, and long-term player value.
  • •Establish full-funnel measurement and collaborate with engineers on attribution, dashboards, cohort analyses, incrementality tests, and lifetime-value models.

Pay and Benefits

Salary: CAD 102,300 - 152,300 annually

Key Requirements

  • •5+ years of professional experience in growth marketing, user acquisition, performance marketing, digital marketing, or a related field.
  • •Bachelor’s Degree or equivalent practical experience.
  • •Proven experience developing and executing growth/user acquisition strategies for consumer mobile apps, games, social products, marketplaces, subscription services, or other digital products.
  • •Demonstrated success managing and optimizing paid acquisition campaigns across multiple performance marketing channels.
  • •Strong hands-on knowledge of campaign setup, audience targeting, bidding, budget pacing, creative optimization, and performance reporting.
Experience:5+ yearsConsumer mobile appsGamesSocial productsMarketplacesSubscription servicesDigital products
Education:Bachelor's
Skills:Analytical thinkingQuantitative analysisCross-functional collaborationCommunicationIndependent execution
Languages:English

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn