Director - Brand

Sprinto
Bengaluru
Workplace: RemoteFull timeFunction: Executive & General ManagementSkills: ["Leadership","Collaboration","Storytelling","Writing","Cross-functional execution"]

Own Sprinto’s brand strategy and end-to-end execution across brand architecture, positioning, voice, and visual identity. Lead brand storytelling through campaigns, social media, PR, and thought leadership, while partnering cross-functionally with Product Marketing, Demand Gen, Design, Sales/GTM, and executive leadership to unify messaging. Set brand governance and standards, manage creative direction and external agencies, and measure impact using brand performance KPIs to continuously improve.

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Sprinto
Sprinto
3 days ago

Director - Brand

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own Sprinto’s brand strategy and end-to-end execution across brand architecture, positioning, voice, and visual identity. Lead brand storytelling through campaigns, social media, PR, and thought leadership, while partnering cross-functionally with Product Marketing, Demand Gen, Design, Sales/GTM, and executive leadership to unify messaging. Set brand governance and standards, manage creative direction and external agencies, and measure impact using brand performance KPIs to continuously improve.
Location: Bengaluru
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own brand architecture and positioning end-to-end, including brand pillars, values, and unique value proposition.
  • •Develop and refine brand voice and visual identity guidelines to communicate the brand story consistently.
  • •Craft and champion Sprinto’s brand narrative across platforms, overseeing content and campaigns that communicate the mission and product story.
  • •Lead social media strategy, PR, and communications programs, including presence on channels like LinkedIn and Twitter and thought leadership.
  • •Provide creative direction and ensure brand consistency via guidelines, audits, and governance while managing agencies or contractors as needed.

Pay and Benefits

Perks:Health InsuranceLife InsuranceAccident ProtectionUnlimited LeaveLearning BudgetCo-working AllowanceWorkspace Setup

Key Requirements

  • •10+ years of experience in brand marketing, brand management, or communications roles within B2B technology or SaaS companies.
  • •Proven track record scaling a brand at a high-growth or mid-stage company.
  • •Deep expertise in brand strategy (architecture, positioning, messaging, and tone of voice).
  • •Demonstrated success leading or contributing to major rebranding or brand elevation initiatives.
  • •Strong collaboration and leadership experience working cross-functionally with GTM, design, and executive teams.
Experience:B2B technologySaaS
Skills:LeadershipCollaborationStorytellingWritingCross-functional execution

Company Brief

Sprinto
Provides automated compliance and security assurance platform to help SaaS companies achieve and maintain certifications like SOC 2, ISO 27001, and GDPR through continuous evidence collection, control orchestration, and audit readiness.
Industry: RegTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Mumbai, India
Founded: 2019
WebsiteLinkedIn