Mid/Senior Data Analyst - Marketing

Yassir
Tunis, Cairo
Workplace: HybridFull timeFunction: Data Analytics & Business IntelligenceExperience: 5+ yearsSkills: ["Data-driven storytelling","Communication","Stakeholder management","Cross-functional collaboration","Hypothesis development"]

Analyze marketing performance metrics to improve attribution, audience targeting, campaign ROI, and user engagement. Partner with Marketing and cross-functionally with Product, Engineering, and Research to integrate marketing data into business strategy and product development. Build hypotheses for marketing optimization, work with Engineering to ensure tracking data collection, and communicate insights via data-driven storytelling to drive stakeholder decisions.

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FursaFursa
Yassir
Yassir
1 month ago

Mid/Senior Data Analyst - Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Analyze marketing performance metrics to improve attribution, audience targeting, campaign ROI, and user engagement. Partner with Marketing and cross-functionally with Product, Engineering, and Research to integrate marketing data into business strategy and product development. Build hypotheses for marketing optimization, work with Engineering to ensure tracking data collection, and communicate insights via data-driven storytelling to drive stakeholder decisions.
Location: Tunis, Cairo
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Collaborate with marketing teams to analyze performance metrics including attribution, audience targeting, campaign ROI, and user engagement.
  • •Use marketing and analytics expertise to identify opportunities to improve marketing strategies and tactics.
  • •Work cross-functionally with Product, Engineering, Research, and others to integrate marketing data into business strategy and product development.
  • •Partner with Engineering to ensure relevant data is collected for marketing decisions and optimization.
  • •Develop hypotheses, run analytical approaches, and communicate recommendations through data-driven storytelling to influence stakeholders.

Key Requirements

  • •Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.
  • •5+ years of analytics experience in an app marketing environment, including attribution tools and defining tracking plans.
  • •Experience with data querying languages (e.g., SQL) and scripting (e.g., Python), and/or statistical/mathematical software (e.g., R).
  • •Fluent in French and English; Arabic is an advantage.
Experience:5+ yearsApp marketing
Education:
Skills:Data-driven storytellingCommunicationStakeholder managementCross-functional collaborationHypothesis development
Languages:FrenchEnglishArabic
Tech Stack:SQLPythonR

Company Brief

Yassir
Yassir is a North African super app offering ride-hailing, delivery, and fintech services. It connects riders, couriers, and merchants through a mobile platform focused on emerging markets across Africa.
Industry: Mobility Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Algiers, Algeria
Founded: 2017
Website