Brand Partnership Team Lead, Electronics & Home Living

TikTok
Ho Chi Minh City
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Coaching","Analytical thinking","Strategic thinking","Business planning","Talent development","Stakeholder management","Organizational change","Ownership"]

Lead and develop a team of Brand Partnership Managers to drive advertising revenue growth and client expansion in the Electronics & Home Living vertical. Own category growth strategies, forecasting, and performance management while building executive relationships with advertisers and agencies. Partner with TikTok Shop leadership and cross-functional teams to advance long-term category plans and accelerate adoption of TikTok’s advertising ecosystem, measurement, and creative solutions.

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FursaFursa
TikTok
TikTok
1 month ago

Brand Partnership Team Lead, Electronics & Home Living

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Job Summary

Lead and develop a team of Brand Partnership Managers to drive advertising revenue growth and client expansion in the Electronics & Home Living vertical. Own category growth strategies, forecasting, and performance management while building executive relationships with advertisers and agencies. Partner with TikTok Shop leadership and cross-functional teams to advance long-term category plans and accelerate adoption of TikTok’s advertising ecosystem, measurement, and creative solutions.
Location: Ho Chi Minh City
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Lead, coach, and develop a team of Brand Partnership Managers to meet advertising revenue, client growth, and organizational objectives.
  • •Define and execute Electronics & Home Living category growth strategies by identifying advertising opportunities and expanding the market.
  • •Drive team performance via target setting, pipeline management, forecasting discipline, and business reviews.
  • •Build executive-level relationships with advertisers, agencies, and key industry stakeholders to strengthen TikTok’s market position.
  • •Partner with TikTok Shop leadership and cross-functional stakeholders to develop long-term category strategies and accelerate growth across advertising and commerce ecosystems.

Key Requirements

  • •Bachelor’s degree or above in Marketing, Business, Advertising, Media, Communications, or related fields.
  • •5+ years of experience in digital advertising, media, sales, marketing, business development, or related commercial functions.
  • •3+ years of people management experience leading high-performing commercial/advertising teams.
  • •Proven track record delivering revenue growth and exceeding business targets.
  • •Strong understanding of digital advertising and marketing measurement, plus experience managing senior stakeholders (including C-level and agency leadership).
  • •Business proficiency in Vietnamese, English, and Mandarin Chinese is required.
Experience:5+ yearsDigital advertisingMediaSalesMarketingBusiness developmentPeople managementOmnichannel marketingE-commerceRetailConsumer electronics
Education:Bachelor's
Skills:LeadershipCoachingAnalytical thinkingStrategic thinkingBusiness planningTalent developmentStakeholder managementOrganizational changeOwnership
Languages:VietnameseEnglishMandarin Chinese
Tech Stack:TikTok ShopBranding AdsPerformance AdsTikTok Shop AdsSearch AdsMeasurement SolutionsCreative SolutionsE-commerceWeb conversionLead generationOnline-to-offline

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn