2 days ago

Product Marketing Manager, Targeting

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own TikTok’s automated targeting solutions and related demographic and advanced targeting products. Define and execute go-to-market strategy, develop thought leadership around launches, and help drive adoption of attribution solutions by surfacing implementation blockers. Partner with product, marketing science, global business marketing, Sales, and regional PMM teams to capture user pain points, shape business requirements, and communicate value through effective collateral and packages.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own TikTok’s automated targeting solutions and supporting demographic and advanced targeting products.
•Define and execute the go-to-market strategy for Targeting and Audience products.
•Develop thought leadership for key product launches and respond to industry developments with Global Business Marketing.
•Build programs that enable uptake of attribution solutions by identifying implementation blockers and working cross-functionally to resolve them.
•Partner with Sales and regional PMM teams to understand user pain points, gather business requirements, prioritize solutions, and communicate value via collateral and packages.

Key Requirements

•5+ years of product marketing or product management experience with digital ad products.
•5+ years of experience in digital advertising in a measurement capacity.
•Strong knowledge of targeting and audience solutions, including TikTok and competitor Ads Manager products.
•BA/BS degree or above.
•Excellent communication, presentation, analytical skills, and the ability to craft clear marketing narratives for different audiences.

Experience:Digital advertisingAd techMeasurementAttribution

Education:Bachelor's

Skills:CommunicationPresentationAnalytical skillsCross-functional collaborationNarrative buildingMarketing messaging simplification

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Manager, Targeting

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own TikTok’s automated targeting solutions and supporting demographic and advanced targeting products.
•Define and execute the go-to-market strategy for Targeting and Audience products.
•Develop thought leadership for key product launches and respond to industry developments with Global Business Marketing.
•Build programs that enable uptake of attribution solutions by identifying implementation blockers and working cross-functionally to resolve them.
•Partner with Sales and regional PMM teams to understand user pain points, gather business requirements, prioritize solutions, and communicate value via collateral and packages.

Key Requirements

•5+ years of product marketing or product management experience with digital ad products.
•5+ years of experience in digital advertising in a measurement capacity.
•Strong knowledge of targeting and audience solutions, including TikTok and competitor Ads Manager products.
•BA/BS degree or above.
•Excellent communication, presentation, analytical skills, and the ability to craft clear marketing narratives for different audiences.

Experience:Digital advertisingAd techMeasurementAttribution

Education:Bachelor's

Skills:CommunicationPresentationAnalytical skillsCross-functional collaborationNarrative buildingMarketing messaging simplification

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn