Senior Analyst - Marketing Enablement

American Express
New York
Workplace: HybridFull timeUSD 78,000 - 124,750 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Project management","Organization","Attention to detail","Written communication","Verbal communication"]

Own a portfolio of marketing campaigns that drive incremental revenue and customer engagement, managing end-to-end campaign setup and execution across multiple channels. Collaborate with marketing, operations, and external partners to build go-to-market and testing plans, align messaging and approvals with legal/compliance, and maintain execution calendars. Analyze campaign results to improve performance, uphold risk/controls priorities, and support contractor teams delivering campaign execution.

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FursaFursa
American Express
American Express
4 days ago

Senior Analyst - Marketing Enablement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Own a portfolio of marketing campaigns that drive incremental revenue and customer engagement, managing end-to-end campaign setup and execution across multiple channels. Collaborate with marketing, operations, and external partners to build go-to-market and testing plans, align messaging and approvals with legal/compliance, and maintain execution calendars. Analyze campaign results to improve performance, uphold risk/controls priorities, and support contractor teams delivering campaign execution.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign setup and delivery.
  • •Manage end-to-end campaign execution for one or more channels on an ad hoc basis.
  • •Partner with marketing, operations, and external partner teams to understand objectives and implement go-to-market execution and testing plans.
  • •Collaborate with stakeholders on messaging and creative development, owning reviews and approvals with brand, legal, and compliance.
  • •Participate in campaign results analysis and provide actionable recommendations to improve performance against goals.

Pay and Benefits

Salary: USD 78,000 - 124,750 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisabilityParental LeaveLearning Budget

Key Requirements

  • •Own a portfolio of marketing campaigns, managing end-to-end campaign setup and delivery across one or more channels.
  • •Partner with stakeholders to understand campaign objectives and translate them into go-to-market execution and testing plans.
  • •Strong project management and organizational skills to manage tight, evolving timelines across multiple priorities.
  • •Strong attention to detail and effective written and verbal communication skills to build and leverage relationships.
  • •Maintain expertise in Marketingforce and support platform enhancements and integrations.
Experience:MarketingMarTechCampaign execution
Education:Bachelor's
Skills:Project managementOrganizationAttention to detailWritten communicationVerbal communication
Tech Stack:MarketingforceMarTech

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn