Content Marketer, Carta Law

Carta
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Editorial judgment","Cross-functional collaboration","Communication","Problem-solving","Strategic thinking"]

Content Marketer for Carta Law crafting audience-led, high-impact content to support funnel strategy—from thought leadership and research to ABM campaigns and sales enablement, targeting General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise private capital firms.

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FursaFursa
Carta
Carta
4 months ago

Content Marketer, Carta Law

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Content Marketer for Carta Law crafting audience-led, high-impact content to support funnel strategy—from thought leadership and research to ABM campaigns and sales enablement, targeting General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise private capital firms.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute content campaigns that move key buyer personas from awareness through consideration to deal acceleration using resonant messaging, channels, and formats.
  • •Create original, authoritative content including flagship research, case studies, and customer outcomes that establish Carta Law’s category leadership.
  • •Build and optimize content for tiered ABM campaigns targeting enterprise PE firms, ensuring messaging ladder from awareness to acceleration.
  • •Develop sales enablement and customer marketing content that supports Carta Law pipeline and cross-adoption with Carta’s ERP for private capital.
  • •Own the development and execution of audience-led content in a fast-paced, cross-functional environment, aligning with product, sales, and marketing teams.

Key Requirements

  • •Deep understanding of legal technology and private capital dynamics; able to tailor content to GCs and CCOs in PE/VC contexts.
  • •Full-funnel content strategist who can develop and execute plans from awareness to deal acceleration.
  • •Proficiency with AI-powered content tools and ability to scale production with AI while maintaining editorial judgment.
  • •Track record of thought leadership and original research (research reports, policy briefs, interviews) that builds market credibility.
  • •7+ years of experience developing and executing content strategies in B2B technology, financial services, legal tech, or fintech.
Experience:7+ yearsLegal techFintechFinancial servicesPrivate capitalB2B technology
Skills:Editorial judgmentCross-functional collaborationCommunicationProblem-solvingStrategic thinking
Languages:English
Tech Stack:AI tooling

Company Brief

Carta
Provides equity management, cap table software, and valuation services for private companies and investors. Carta streamlines ownership tracking, employee equity plans, and compliance for startups, venture-backed firms, and venture capital investors.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series G
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn