Figma

3 weeks ago

Product Marketing Manager - Figma Weave

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own go-to-market and growth storytelling for Figma Weave, turning new features, models, and workflows into clear launches and lifecycle campaigns. Manage PLG and SLG funnels from first visit to subscription, optimizing conversion and onboarding for both B2C and B2B. Build in-product and email communications, maintain messaging across web/app/social/PR, create customer-facing content, and partner with growth and product to measure activation and adoption.

Location: Tel Aviv

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan and execute go-to-market launches for new features, models, and workflows, from positioning to cross-channel rollout.
•Own PLG and SLG funnels end-to-end, tracking conversion, optimizing user journeys, and improving B2C and B2B funnels.
•Build and optimize lifecycle marketing programs using in-product and email communications, including onboarding, upgrade nudges, education, and retention.
•Maintain messaging and positioning for Figma Weave across web, app, social, and PR materials.
•Create case studies and success stories, and partner to measure funnel performance, activation rates, and adoption.

Key Requirements

•6+ years of relevant experience for PLG-driven products, ideally in creative tech, AI tools, or design platforms.
•Experience building and executing GTM plans, including positioning, messaging, launch timelines, and cross-functional enablement.
•Exceptional storytelling skills that connect features to real creative value for designers, creators, and business leaders.
•A hands-on, data-driven mindset for writing copy, building lifecycle flows, analyzing performance, and iterating quickly.
•A collaborative, curious approach—able to work across product, marketing, and community in fast-moving teams.

Experience:6+ yearsPLG-driven productsCreative techAI toolsDesign platforms

Skills:StorytellingData-driven mindsetCollaborationCross-functional teamworkRapid iteration

Languages:English

Tech Stack:AI modelsAnalytics tools

Company Brief

Figma

Design collaboration platform for teams that enables interface design, prototyping, and real-time collaboration in the browser. Figma streamlines product design workflows, handoff to developers, and design system management for organizations of all sizes.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn

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Figma

3 weeks ago

Product Marketing Manager - Figma Weave

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Tel Aviv

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan and execute go-to-market launches for new features, models, and workflows, from positioning to cross-channel rollout.
•Own PLG and SLG funnels end-to-end, tracking conversion, optimizing user journeys, and improving B2C and B2B funnels.
•Build and optimize lifecycle marketing programs using in-product and email communications, including onboarding, upgrade nudges, education, and retention.
•Maintain messaging and positioning for Figma Weave across web, app, social, and PR materials.
•Create case studies and success stories, and partner to measure funnel performance, activation rates, and adoption.

Key Requirements

•6+ years of relevant experience for PLG-driven products, ideally in creative tech, AI tools, or design platforms.
•Experience building and executing GTM plans, including positioning, messaging, launch timelines, and cross-functional enablement.
•Exceptional storytelling skills that connect features to real creative value for designers, creators, and business leaders.
•A hands-on, data-driven mindset for writing copy, building lifecycle flows, analyzing performance, and iterating quickly.
•A collaborative, curious approach—able to work across product, marketing, and community in fast-moving teams.

Experience:6+ yearsPLG-driven productsCreative techAI toolsDesign platforms

Skills:StorytellingData-driven mindsetCollaborationCross-functional teamworkRapid iteration

Languages:English

Tech Stack:AI modelsAnalytics tools

Company Brief

Figma

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn