Senior Lead, Credit Card Growth

Wealthsimple
Canada
Workplace: RemoteFull timeCAD 152,000 - 190,000 annuallyFunction: Marketing & GrowthSkills: ["Analytical","Hands-on","Results-driven","Cross-functional leadership","Experimentation"]

Own acquisition growth for new Credit Card clients by building the growth and forecasting model, creating a prioritized roadmap, and delivering results across paid, search, affiliates, referrals, lifecycle, partnerships, and new channels. Lead the offer engine with sign-up offers, welcome bonuses, referral incentives, and high-velocity experimentation to improve conversion and incremental growth. Partner with Product and channel teams to prioritize product-led growth initiatives.

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FursaFursa
Wealthsimple
Wealthsimple
6 hours ago

Senior Lead, Credit Card Growth

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Last checked: 1 hour agoStatus: Live

Job Summary

Own acquisition growth for new Credit Card clients by building the growth and forecasting model, creating a prioritized roadmap, and delivering results across paid, search, affiliates, referrals, lifecycle, partnerships, and new channels. Lead the offer engine with sign-up offers, welcome bonuses, referral incentives, and high-velocity experimentation to improve conversion and incremental growth. Partner with Product and channel teams to prioritize product-led growth initiatives.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the growth plan by building and maintaining the model to hit Credit Card new-client targets and translating it into a prioritized roadmap.
  • •Build and run the acquisition engine across paid, search, affiliates, referrals, lifecycle, partnerships, and new channels.
  • •Own the offer engine by developing and optimizing sign-up offers, welcome bonuses, referral incentives, and other promotions, running high-velocity experimentation.
  • •Obsess over the acquisition and application funnel, identifying conversion opportunities and partnering with Product on initiatives with the greatest impact.
  • •Deliver the number by being accountable for hitting Credit Card new-client targets and adjusting where growth is behind.

Pay and Benefits

Salary: CAD 152,000 - 190,000 annually
Perks:Health InsuranceLife Insurance

Key Requirements

  • •A track record of building 0→1 growth playbooks and owning ambitious targets.
  • •Demonstrated ability to deliver tangible growth through execution, not just strategy or program management.
  • •A highly analytical, hands-on approach to growth, experimentation, forecasting, and execution.
  • •A relentless, channel-agnostic mindset using any channel that works and building new ones when needed.
  • •Strong cross-functional leadership ability to drive results with Product and channel teams without directly owning them.
Skills:AnalyticalHands-onResults-drivenCross-functional leadershipExperimentation
Tech Stack:SQL

Company Brief

Wealthsimple
Wealthsimple is a Canadian fintech offering automated investing, savings, tax filing, crypto trading, and cash accounts with a focus on low-cost, user-friendly financial services for retail customers.
Industry: Wealth Management
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: Toronto, Canada
Founded: 2014
WebsiteLinkedIn