The New York Times

2 weeks ago

Director, Brand Marketing, Temporary

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead The Athletic’s temporary (6-month) integrated brand campaign to drive awareness and strengthen its position as the go-to destination for engaged sports fans. Manage internal stakeholders and external agency partners across the full campaign lifecycle—from brief and creative strategy through execution, launch, learning, and analysis. Collaborate with insights, audience, data, legal, and editorial partners, and help integrate organic social into holistic brand marketing efforts.

Location: New York

Workplace: Hybrid

Employment Type: Temporary · 6 months

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead brand campaign strategy and creative development, ensuring alignment between brand strategy and the creative idea and cohesive execution.
•Drive campaign development as the main contact for internal and external creative leadership across in-house teams and agency partners.
•Oversee cross-functional execution and launch of campaign elements and related communications, including accountability for internal processes and journalistic standards.
•Collaborate on insight-driven campaign briefs and develop measurement plans to analyze results and optimize future campaigns.
•Partner with Brand Social and Influencer, and with The Athletic marketing leads and CMO, to define processes for leadership management, timelines, cadence, and approvals.

Pay and Benefits

Salary: USD 93.41 - 98.9 hourly

Equity and Bonus:Equity

Perks:MedicalDentalVisionFsa401kPaid LeavePaid SickParental LeaveLearning Budget

Key Requirements

•8+ years of advertising/brand strategy experience, including 5+ years in consumer brand marketing and communications across multi-channel campaigns.
•Experience with in-house integrated marketing and linking brand strategy to creative execution.
•Strong creative judgment for briefing, reviewing, and guiding high-quality work, including development of media plans with agencies and internal teams.
•360 campaign launch experience, including quality control, trafficking, legal, and clearance processes.
•Knowledge of business and brand strategy, insights and research, media planning, and developing social media strategy to support 360 campaigns.

Experience:8+ years

Skills:Cross-functional collaborationLeadershipStrategic thinkingProject managementCreative judgment

Languages:English

Company Brief

The New York Times

Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.

Industry: News, Journalism & Broadcasting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 1851

Website LinkedIn

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The New York Times

2 weeks ago

Director, Brand Marketing, Temporary

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Temporary · 6 months

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead brand campaign strategy and creative development, ensuring alignment between brand strategy and the creative idea and cohesive execution.
•Drive campaign development as the main contact for internal and external creative leadership across in-house teams and agency partners.
•Oversee cross-functional execution and launch of campaign elements and related communications, including accountability for internal processes and journalistic standards.
•Collaborate on insight-driven campaign briefs and develop measurement plans to analyze results and optimize future campaigns.
•Partner with Brand Social and Influencer, and with The Athletic marketing leads and CMO, to define processes for leadership management, timelines, cadence, and approvals.

Pay and Benefits

Salary: USD 93.41 - 98.9 hourly

Equity and Bonus:Equity

Perks:MedicalDentalVisionFsa401kPaid LeavePaid SickParental LeaveLearning Budget

Key Requirements

•8+ years of advertising/brand strategy experience, including 5+ years in consumer brand marketing and communications across multi-channel campaigns.
•Experience with in-house integrated marketing and linking brand strategy to creative execution.
•Strong creative judgment for briefing, reviewing, and guiding high-quality work, including development of media plans with agencies and internal teams.
•360 campaign launch experience, including quality control, trafficking, legal, and clearance processes.
•Knowledge of business and brand strategy, insights and research, media planning, and developing social media strategy to support 360 campaigns.

Experience:8+ years

Skills:Cross-functional collaborationLeadershipStrategic thinkingProject managementCreative judgment

Languages:English

Company Brief

The New York Times

Industry: News, Journalism & Broadcasting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 1851

Website LinkedIn