Head of Growth Marketing

Vendelux
New York
Workplace: HybridFull timeUSD 175,000 - 215,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic thinking","Builder’s mindset","High-ownership","Comfort with ambiguity","Experiment-driven mindset"]

Own and scale growth marketing across global demand generation and product-led growth, aligning full-funnel strategy with Sales, Product, and Product Marketing. Drive predictable, high-quality pipeline via digital, ABM, events, and PLG channels while managing KPIs for the mobile app (acquisition through retention). Build PLG and ABM programs, improve activation and conversion using AI-enabled workflows, attribution, and reporting.

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FursaFursa
Vendelux
Vendelux
4 days ago

Head of Growth Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own and scale growth marketing across global demand generation and product-led growth, aligning full-funnel strategy with Sales, Product, and Product Marketing. Drive predictable, high-quality pipeline via digital, ABM, events, and PLG channels while managing KPIs for the mobile app (acquisition through retention). Build PLG and ABM programs, improve activation and conversion using AI-enabled workflows, attribution, and reporting.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and execute global demand generation across paid media, email, content, SEO, ABM, events, and PLG to drive pipeline growth.
  • •Own growth KPIs for the mobile app (acquisition, activation, engagement, retention, conversion) and scale app adoption programs.
  • •Build and optimize PLG acquisition and lifecycle programs across paid, organic, referral, in-product, App Store, and lifecycle channels.
  • •Partner with Product and Product Marketing to identify user-journey friction, improve activation and retention, and convert product signals into deeper engagement.
  • •Develop and operationalize funnel goals, performance metrics, reporting, and attribution models to measure pipeline and product-growth drivers and optimize ROI.

Pay and Benefits

Salary: USD 175,000 - 215,000 annually
Equity and Bonus:Equity

Key Requirements

  • •10+ years in B2B SaaS growth or demand generation with a track record of building scalable programs that drive measurable pipeline and revenue.
  • •Experience scaling Series B/C companies.
  • •Experience with SLG and PLG motions, including mobile app growth, freemium products, or self-serve acquisition.
  • •Expert use of HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads.
  • •Ability to own or influence user acquisition, activation, retention, and conversion metrics.
Experience:10+ yearsB2B SaaSAI-native technologySeries BSeries CPLGSLGMobile apps
Skills:Strategic thinkingBuilder’s mindsetHigh-ownershipComfort with ambiguityExperiment-driven mindset
Tech Stack:HubSpotLinkedIn Campaign ManagerGoogle AdsGoogle Tag ManagerMeta AdsMobile attributionApp StoreProduct analyticsCRMMarketing automationReporting dashboardsAI toolsAutomation platforms

Company Brief

Vendelux
Operates an e-commerce platform selling consumer home and lifestyle products, providing online ordering, fulfillment, and customer support through a curated digital storefront aimed at retail consumers.
Industry: E-commerce
Website