HelloFresh

4 weeks ago

Senior Brand Manager (f/m/x)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Shape and own the Dutch brand for a leading e-commerce brand, driving brand equity and consideration within a fast-paced matrix organization. Lead end-to-end campaigns, manage agencies, and accelerate high-performing D2C retail campaigns, collaborating closely with Growth Marketing, Local Ops, and Global Brand teams to fuel scalable growth for the Netherlands.

Location: Amsterdam

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own and execute the Dutch brand strategy within global framework while aligning with local consumer insights and trends.
•Lead end-to-end marketing campaigns (360° ATL, Digital, Paid Social, Activations) from brief to PCR, including hockey sponsorships and influencer collaborations.
•Design and implement tactical, high-performing D2C retail campaigns to drive acquisition, retention and brand loyalty.
•Collaborate closely with local marketing operations and Global Brand teams to ensure alignment and buy-in across the matrix organization.
•Manage and inspire creative, media and PR agency partners to deliver cutting-edge, cost-effective work and optimize ROI.

Pay and Benefits

Perks:Remote WorkLearning Budget

Key Requirements

•End-to-end campaign management with a proven track record in delivering large-scale integrated marketing campaigns (360° ATL, Digital, Paid Social, and Activations).
•Strong agency governance experience and ability to manage creative, media and PR partners.
•Expertise in designing and executing high-converting D2C retail campaigns that drive acquisition, retention and brand loyalty.
•Excellent collaboration skills to work effectively within a matrix organization with local and global teams (Media, PR, Social, Product Marketing).
•Commercial, strategic marketer with ability to translate consumer insights into action and manage budgets with KPI/ROI focus.

Experience:MarketingBrandingRetailE-commerce

Skills:CommunicationCollaborationProject managementAnalytical thinking

Languages:English

Company Brief

HelloFresh

HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn

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HelloFresh

4 weeks ago

Senior Brand Manager (f/m/x)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Amsterdam

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own and execute the Dutch brand strategy within global framework while aligning with local consumer insights and trends.
•Lead end-to-end marketing campaigns (360° ATL, Digital, Paid Social, Activations) from brief to PCR, including hockey sponsorships and influencer collaborations.
•Design and implement tactical, high-performing D2C retail campaigns to drive acquisition, retention and brand loyalty.
•Collaborate closely with local marketing operations and Global Brand teams to ensure alignment and buy-in across the matrix organization.
•Manage and inspire creative, media and PR agency partners to deliver cutting-edge, cost-effective work and optimize ROI.

Pay and Benefits

Perks:Remote WorkLearning Budget

Key Requirements

•End-to-end campaign management with a proven track record in delivering large-scale integrated marketing campaigns (360° ATL, Digital, Paid Social, and Activations).
•Strong agency governance experience and ability to manage creative, media and PR partners.
•Expertise in designing and executing high-converting D2C retail campaigns that drive acquisition, retention and brand loyalty.
•Excellent collaboration skills to work effectively within a matrix organization with local and global teams (Media, PR, Social, Product Marketing).
•Commercial, strategic marketer with ability to translate consumer insights into action and manage budgets with KPI/ROI focus.

Experience:MarketingBrandingRetailE-commerce

Skills:CommunicationCollaborationProject managementAnalytical thinking

Languages:English

Company Brief

HelloFresh

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn