Director, Global Paid Social & Programmatic Marketing

Rippling
New York, San Francisco
Workplace: OnsiteFull timeUSD 171,000 - 299,250 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Leadership","Problem-solving","Collaboration","Analytical thinking"]

Senior leadership role leading Rippling’s paid social and programmatic marketing, building a worldwide demand gen engine across multiple product lines and geographies. You’ll lead a cross-functional team to generate high-quality leads, manage multi-channel campaigns, and collaborate with analytics to optimize ROI and drive revenue growth.

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Rippling
Rippling
8 months ago

Director, Global Paid Social & Programmatic Marketing

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Last checked: 15 hours agoStatus: Live

Job Summary

Senior leadership role leading Rippling’s paid social and programmatic marketing, building a worldwide demand gen engine across multiple product lines and geographies. You’ll lead a cross-functional team to generate high-quality leads, manage multi-channel campaigns, and collaborate with analytics to optimize ROI and drive revenue growth.
Location: New York, San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop a worldwide, multi-channel strategy for building awareness, nurturing audiences to consideration, and driving conversion; own the customer acquisition strategy for paid social and programmatic channels.
  • •Build and mentor a high-caliber paid marketing team to meet ambitious targets and drive pipeline across geographies and product lines.
  • •Collaborate cross-functionally with growth, creative, content, analytics, and operations to optimize campaigns and share learnings.
  • •Partner with analytics to create a measurement ecosystem that tracks KPIs across the funnel and maximizes ROI.
  • •Own and execute end-to-end initiatives, rolling up sleeves when needed to maximize impact.

Pay and Benefits

Salary: USD 171,000 - 299,250 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of experience, with at least 5 in performance marketing
  • •3+ years managing a team of > 3 marketers
  • •End-to-end ownership; you execute flawlessly and own mistakes
  • •Proven ability to lead and develop high performing teams
  • •Strong communication and collaboration skills coupled with analytical mindset
Experience:8+ yearsB2bGrowth marketingSaas
Skills:CommunicationLeadershipProblem-solvingCollaborationAnalytical thinking
Tech Stack:DSPLinkedInMetaYouTubeDisplayNativeOLVCTVPixelsProgrammatic

Eligibility

Visa:US citizen/visa only
Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Rippling
Provides an all-in-one HR, payroll, IT and finance platform that helps companies manage employees, benefits, payroll, devices, and apps through a single unified system.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2016
Glassdoor
Glassdoor: 4.4
WebsiteLinkedIn